So, how can they overcome these barriers? 7Search PPC offers a solution with its targeted, cost-effective, and performance-driven ad solutions.

Boost Your Healthcare Brand – Launch Your Campaign Now!

Remember the COVID-19 pandemic? It was a time when the whole world trembled. Every system came to a halt—whether it was transport, daily routines, or financial transactions. However, one industry stood strong like a rock: Healthcare. And we proudly say that we also supported it through our ad network.

Many big pharma brands were ready to offer their medical services to those in need, but due to a lack of awareness, they struggled to reach them. We cleared the path for them by displaying their healthcare ads to the right audience—thanks to our unbeatable algorithm. This not only helped them earn consumers’ trust during a challenging period but also enhanced their healthcare brand’s visibility despite intense competition.

This case study will provide insights into how we tackle the biggest challenges in the healthcare advertising—trust, competition, and awareness. You will also see how we have successfully delivered ad campaigns so far.

First, Let’s Diagnose the Healthcare Industry

Digital advertising in healthcare is a tough nut to crack! With ever-evolving regulations, strict data protection laws, and the challenge of earning patient trust, every sector—from hospitals to pharma—faces unique hurdles. To succeed, you need a smart, compliant, and patient-centric approach.

However, just like a coin has two sides, the healthcare industry also presents both challenges and rewards. If everything goes well in digital advertising campaigns, the rewards can be significant despite the challenges.

Let’s talk about the potential of the healthcare industry. Believe it or not, healthcare is a goldmine of opportunities! The healthcare services market size is set to soar by USD 6,263.7 billion at a CAGR of 8.73% between 2023 and 2028. (Source- Technavio).

Please note that these figures are estimates based on external sources. Actual numbers may vary depending on market conditions at that time.

Digital ad platforms have given healthcare providers new ways to connect with their audience. The image below shows how the healthcare industry has grown over the years, and if it continues to grow at this speed, the upcoming years will be more profitable for healthcare businesses. This growth reflects the increasing acceptance of the healthcare industry, as people are becoming more attentive to their health.

Sectors Covered by the Healthcare Industry

We all see the healthcare industry as a single unit—and that’s true! But let’s not forget that it’s made up of many sectors, each playing a crucial role in medical services, research, and innovation. When they come together, they don’t just form an industry—they create a lifeline for millions!

Countries Known for Providing Top-Class Healthcare Services

There are 195 countries in the world, each with its ability to provide quality healthcare services. Some are developed, while others are developing or underdeveloped in this regard. Among them, a few countries have set the gold standard in healthcare, securing a spot in CEOWORLD Magazine’s Health Care Index 2024. This isn’t just an opinion—it’s an official ranking!

Advertising Opportunities in the Healthcare Industry

The healthcare industry is more than just treatments and medicines—it’s about building strong connections with patients, professionals, and caregivers. As competition grows, healthcare brands need smart advertising to stay ahead.

So, how can they captivate their audience in such a crowded space?

Healthcare businesses build strong connections with their audience through various advertising mediums and strategies. Below, you can explore the powerful advertising strategies we’ve researched for you and the impressive success rates they have achieved so far

The diagram proves it—PPC rules healthcare! Why? It’s budget-friendly, delivers results, and targets the right audience with precision.

The Challenges in Healthcare Advertising

After learning about the healthcare industry and its advertising opportunities, it’s time to talk about the challenges healthcare advertisers face. Advertising in healthcare is not easy, as marketers must overcome many obstacles. High competition costs and strict rules make it even harder. Some of the main challenges include:

Strict Regulations

Healthcare is completely different from other industries. You can’t sell medicine like ice cream, where you say, ‘The summer is so sunny, so why not enjoy this super cool ice cream?’ Customers don’t need a prescription for ice cream, but for medicine, they often do. Healthcare ads face strict regulations, so advertisers must ensure every claim is backed by proof and fully compliant with governing bodies.

Trust and Sensitivity

Healthcare services, especially in areas like mental health and pharmaceuticals, rely heavily on trust. While trust is essential across the entire healthcare industry, patients often make life-altering decisions based on the information they receive. They are unlikely to trust easily until they have a reason to do so.

High Competition

UnitedHealth Group, Abbott, Roche, and Novartis are big names in the global healthcare industry. The competition is tough, as many other healthcare brands try to establish their identity and capture a share of the market. However, in reality, they have only a limited pool of audience to target.

Now, you might be wondering why we use the phrase “limited pool” when there are 8.2 billion people in the world, and healthcare is essential for everyone. The reason is that consumers tend to trust well-established companies and rarely try new ones when it comes to medical care. This makes it challenging for new healthcare companies to gain attention, which is why we use that phrase.

Complex Targeting

Complex targeting has been a major issue for many years. The healthcare industry is broad and covers many sectors like medicines, treatments, insurance, wellness services, etc.

The biggest struggle advertisers face is delivering the right message to the right audience at the right time. Effective healthcare advertising isn’t just about pushing ads—it’s about understanding who needs the service, their location, and much more.

The challenges in finding the ideal audience arise due to the following reasons:

• Different people need different healthcare services, which makes it hard to target them correctly.
• People search for healthcare information and services in different ways, which makes it tricky to reach them.
• The lack of targeting options in ad platforms makes it difficult for advertisers to target their healthcare ads to those who need their services.

Expensive Advertising

High advertising costs pose a significant challenge for many advertisers, as they struggle to allocate a substantial portion of their budget to promoting healthcare services.

But why is that the case? Have you ever wondered about it, especially when healthcare services have high-profit margins, allowing providers to earn well by offering treatment or services?

Here’s the answer: If you get conversions, you can quickly recover your advertising investment and even generate a profit. However, if there is a lack of consumers, how can you recoup the amount invested in advertising or promotions?

Many advertising platforms sell the dream of success, tempting healthcare businesses to join—only to hit them with steep costs later.

7Search PPC: A Solution to Healthcare Advertising Challenges

We love challenges because they make us stronger and more focused. Our goal has always been to expand into all verticals where we can establish our ad network by providing top-notch advertising services without overburdening advertisers with excessive costs. The healthcare industry has always been a top priority for us because we understand its significance.

Promote Your Health Business on a Trusted Ad Network

The solutions you see below did not come about in a single day. We thoroughly researched the challenges advertisers face, identified the most common ones, and discussed them multiple times with the 7Search PPC team. After careful analysis and refinement, we developed and delivered these solutions.

Regulatory Compliance

We operate differently from other ad networks. We don’t just follow the crowd—7Search PPC redefines how ad networks operate, making us truly stand out! The GEOs we offer to our advertisers are not chosen blindly.

At 7Search PPC, we have a dedicated team that closely monitors existing and updated regulations. They pass this information to the ad management team, which thoroughly reviews the ads of our healthcare advertisers to ensure compliance with the regulations of the targeted country in their ad campaign.

If everything is in order, the ad goes live. If not, our team contacts the advertiser and provides all necessary corrections.

Advanced Targeting Capabilities

Success in the digital advertising landscape comes from striking the right balance by delivering seamless ad experiences without losing user interest.

Let’s get straight to the point. An ad’s success depends on two things: the message and the audience.

Advertisers can create and deliver their message by launching an ad campaign; if it doesn’t reach an audience, it fails. You need an ideal audience to watch it without frustrating them.

So, we offer our advertisers advanced targeting options. Now, they can target their audience based on:

• Devices
• Country-wise
• Operating Systems

Cost-Efficient Campaigns

We value every penny that advertisers add to their wallets, hoping to gain clicks and impressions. While other ad networks charge hefty amounts for running ad campaigns on their platforms, 7Search PPC allows advertisers to pay based on either per click (CPC) or per 1,000 impressions (CPM), depending on their goals.

We also offer both manual and automated bidding options, giving them the flexibility to choose what suits them best.

Additionally, we keep them informed about their budget to make sure they don’t miss the opportunity to achieve their goals on 7Search PPC.

Quality Traffic

One of the biggest challenges that advertisers often face in their ad campaign journey is not getting genuine traffic despite making a significant investment. Quality traffic comes from publishers who receive competitive rates in exchange for the ad inventory they provide.

At 7Search PPC, we only allow publishers with real traffic that matches the industries we serve. We place a ‘Block’ sign board for publishers who engage in fraudulent activities like bot traffic, click fraud, or any deceptive practices that compromise ad quality.

Whether it’s about matching the right ad or finding the right audience, our advanced algorithm takes care of the rest.

Result-Driven Ad Formats

By offering the above solutions, we have almost solved the problems of most healthcare advertisers, but there are still some problems that remain to be solved, like building trust and high competition.

These factors largely depend on how advertisers implement their strategies and what kind of offerings they provide in the healthcare sector, as the scenario varies from one advertiser to another.
Nonetheless, we provided them with a stepping stone to enter the competition, and that stepping stone is our five super-powered ad formats. Text ads, banner ads, native ads, in-page push ads, and popunder ads are our game-changing players.

These formats not only enhance audience trust but also help advertisers stand strong against their rivals.

What is an Ad Format And Which is Best For You?

The Top 3 Healthcare Ad Campaigns on 7Search PPC

To understand the effectiveness of 7Search PPC in healthcare advertising, let’s explore the top three ad campaigns of healthcare providers who turned to our platform and achieved their desired results.

(Note: While many healthcare advertisers are achieving success on 7Search PPC, we are highlighting only the top three ad campaigns due to space limitations.)

The time has come to compare the top three healthcare ad campaigns and catch key insights that can help you improve your future ad campaigns.

Let’s start with Thomas Cuevas, a healthcare advertiser who achieved 138,020 impressions and 2,249 clicks (recorded at the time of writing this case study). Mr. Cuevas targeted Australia, Canada, and the United States in his campaign.

Meanwhile, John Herbst received 131,751 impressions and 2,074 clicks, focusing on Canada, the United States, and India. Anna R. Paul garnered 126,435 impressions and 1,935 clicks, targeting only the United States.

Upon analyzing the results, it is evident that strategy plays a crucial role. Mr. Cuevas’ choice of target countries differed from those of Herbst and Anna R. Paul, which impacted performance. Additionally, the selected ad formats also contributed to the variations in results.

The Case of a Healthcare Provider

We always respect the privacy of our advertisers and maintain confidentiality. Therefore, we have not used the healthcare company’s real name in this case study. Instead, we have used ‘ANPP Healthcare’ as a dummy name. However, the case itself is real.

ANPP Healthcare is a new startup founded by three young entrepreneurs who dream of bringing unbeatable innovation as a solution to the healthcare system. Their vision is to ensure that hospital vans reach patients faster than pizza delivery, that no one dies due to a shortage of medicines, and that critical transplants or surgeries are never delayed. The startup was founded in India and aims to expand to half of the world within the next five years.

The Challenge

A growing provider specializing in healthcare services was having difficulty reaching the right audience for its ad campaigns. Their health ads were not performing well on conventional platforms, and they struggled to convert clicks into leads.

ANPP Healthcare came across our ad network, 7Search PPC, but again, they were in the same situation, meaning they were still not getting the desired results.

The Solution with 7Search PPC

ANPP contacted our 24/7 chat support and expressed their concern about not getting the desired results from 7Search PPC. Our chat support executive patiently listened to them. After understanding their issue, the executive realized that the problem was their inability to create a strategic ad campaign. They needed someone to manage their ad campaign effectively.

Chat Support: “Sir, we completely understand your concern, and we’ve got a great solution for you! Right now, we’re offering a free ad manager to advertisers who add $500 or more to their wallets. This would be a great choice for you since you need someone to guide you through every step of your ad campaign. What do you think?”

ANPP Healthcare: “Are you sure we don’t have to pay any extra amount?”

Chat Support: “Absolutely not, sir! There are no extra charges.”

ANPP Healthcare: “Alright, then!”

For those who are not aware of the offer, here’s a reminder! 7Search PPC provides a personal Ad Manager for advertisers who add $500 or more to their wallets. Here are the benefits of having an Ad Manager:

• Access dedicated round-the-clock assistance.
• Customize daily budgets.
• Refine campaigns and bids for better results.
• Receive regular optimization tips.
• And more!

The Result (After 3 months)

After three months of working with the 7Search PPC Ad Manager, ANPP Healthcare saw a remarkable improvement in its ad performance. We know our strength lies in identifying problems, and we were fully confident that seeking help from the Ad Manager would enhance their ad campaign—and that’s exactly what happened.

• Website traffic increased by approximately 52%.
• Conversion rates improved by approximately 38%.
• Cost per acquisition (CPA) dropped significantly from $1.50 to $0.25.

With personalized support and strategic adjustments, ANPP Healthcare finally achieved the results they were looking for—more patient inquiries and better ROI on their ad spend.

Final Outcomes?

• The healthcare industry is growing fast, offering big earning potential for advertisers.
• Advertisers face challenges in promoting healthcare services because of strict regulations and intense competition.
• 7Search PPC helped bridge the gap between healthcare advertisers and their target audience.
• Many healthcare brands achieved greater visibility in a highly competitive market by creating and launching ad campaigns on the 7Search PPC ad network.
• Precise targeting on 7Search PPC allowed healthcare ads to reach the right audience.
• 7Search PPC proved to be a reliable ad network for healthcare advertisers.

Ending Note

The healthcare industry is huge and offers great opportunities for advertisers to reach their audience. This case study highlights the market size and the challenges advertisers face in this industry. The success of ANPP Healthcare (dummy name) proves what’s possible with the right advertising strategy and support.

They saw a rise in website traffic, better conversion rates, and a much lower CPA. If you want to achieve similar results in healthcare advertising, 7Search PPC can help. Your next success story could begin with a simple conversation.

Unlock Healthcare Marketing Success – Sign Up Now!

On a journey to his grandmother’s house, a man sits by the train window, sipping tea and admiring the beauty of the world outside. Suddenly, his gaze stops at a scene where a few children are selling popcorn packets. A few minutes later, he notices some girls walking by, carrying heavy buckets of water in their hands. He feels sad because he thinks that after so many efforts from his NGO, he failed to bring change.

After he returns home, the heartbreaking scenes he witnesses never leave his mind. He decides to dig deep and try to find the reason behind why, despite so many NGOs being available, including his, they are ineffective in dealing with social problems.

Following discussions with experts and fellow NGOs, it became clear to him that traditional advertising is a lost cause. There is no guarantee that volunteers or donors often notice traditional NGO ads, leading to a lack of funds and manpower.

While searching for solutions, he came across an NGO ad network and found 7Search PPC. This is the story of the founder of Shanvi Foundation, one of the NGOs that advertise through our ad network.

In this case study, we will explore how 7Search PPC supports the mission of NGOs like a pillar. The Shanvi Foundation is one successful example, but many NGOs have turned their advertising challenges into success stories with us.

This case study provides valuable insight for NGOs and anyone in the nonprofit sector looking to raise funding and support.

Don’t miss out on this insightful journey—there’s a lot to gain!

The Challenge: Reaching a Global Audience with Limited Resources

Running a good cause isn’t enough to earn the trust of donors and volunteers—you need to go the extra mile. Managing an NGO is far from the typical business model!

• In Business, people buy products or services in exchange for value (Business Intent – Earning Profit).
• In NGOs, people invest their time and money in exchange for nothing except for the good feeling or satisfaction it brings (NGOs Intent – Bring Change in Society).

Most of the time, you might brush off the plea for a single penny when an NGO rings your doorbell, inviting you to help tackle social issues like illiteracy, hunger, and homelessness.

NGOs face a tough and endless journey, driven by a mission to serve, not to earn profit. But behind every organization, a network of passionate individuals work tirelessly, powering change and offering steadfast support. However, many NGOs are still in the process of building their network, as their voices remain unheard and fail to reach their intended audience.

Along with this, several other significant challenges were shared with us by many NGOs when we reached out via email:

1) Trust Issues: Fraud is widespread, and many fraudsters operate under the guise of NGOs. They ask for money and exploit people’s emotions, which directly affects genuine NGOs that are truly working for a social cause. NGOs often struggle to build trust with their supporters and communities because people may doubt their intentions or worry that funds are not being used properly.

2) Intense Competition: The International Business Standards Organization reports that there are one crore NGOs worldwide. However, some of them are inactive, so the active figures might vary. NGOs face competition for funding, resources, and attention. Many organizations work in similar areas, which creates intense competition for those who want to step forward for a good cause. Having so many options available to supporters makes it difficult for them to focus on other organizations because resources are limited, and they cannot invest in every organization they come across.

3) Public Perception and Awareness: Public perception can be a major challenge for NGOs. If people don’t fully understand the organization’s mission or how they can help, it becomes harder to attract donors or volunteers. There are many NGO ads or charity ads you might have encountered that failed to deliver the right message, including a short but clear detail about their mission, how they work, and how the money will be used. This lack of clarity discourages the audience from donating money, resources, or time.

4) Cultural and Language Barriers: NGOs operating in diverse regions often face cultural and language barriers that can hinder their efforts. For instance, if your NGO is based in the USA, communicating in English is appropriate and effective since most people understand it. However, if your NGO is based in Russia, using English might not be as effective. In such cases, delivering your message in Russian is essential for better communication.

5) Inaccurate Targeting: The time has passed when people would come to you, offering their help for a particular social cause. Now, the competition to attract an audience towards an NGO is so fast-paced that you can’t afford to wait for even a second, as other NGOs with the same cause may reach your audience first. Effectively targeting them is a major issue that often arises in NGO advertising, especially when using traditional mediums.

How 7Search PPC Simplifies The Challenges

Just as a complex math problem requires the right formula, the NGO industry found its perfect solution in the 7Search PPC ad network—tackling challenges head-on and setting an online advertising standard that competitors are now chasing.

Here are the offerings we are currently providing to our NGO advertisers, which also address the problems they have faced in the past. However, to deliver even better results, our team is actively working on upgrades:

1) Advanced Algorithm

Our ad network utilizes a highly advanced algorithm to optimize ad delivery. This means that when you create your NGO ad campaign with 7Search PPC, your NGO ads are shown to the most relevant audience (Beneficiaries, Donors and Sponsors, Volunteers, and Activists), significantly increasing the chances of higher clicks and better engagement. This advanced algorithm addresses the issue of irrelevant traffic and reinforces our promise of delivering the right ad to the right audience.

2) Various Targeting Features

The period of return on investment depends on how quickly your targeted audience sees your NGO ads. This becomes quite difficult when you don’t take accurate targeting seriously or when your chosen advertising platform doesn’t provide you with it. At 7Search PPC, you can target your audience based on devices, operating systems, and countries, which guarantees that your audience will not be missed.

3) CPC and CPM Pricing Models

Some NGOs want to increase their organization’s awareness, while others want to increase their funds. However, they were paying a fixed amount, which we believed was totally unfair to them. Our ad network offers two pricing models: Cost-Per-Click (CPC) and Cost-Per-Mille (CPM). With CPC, NGOs only pay when someone shows interest and clicks on their ad, making it cost-effective. CPM allows NGOs to pay for every 1,000 impressions, which is useful for brand awareness. Both pricing models provide NGOs with the flexibility to choose based on their goals.

4) Superpowered Ad Formats

Ad formats are the real heartbeat of any NGO ad campaign. However, some ad formats disrupt the current or ongoing experience of the audience. That’s why our focus from the start has been to offer ad formats that successfully deliver the message from the advertiser without making the audience angry. Currently, we have banner ads, text ads, native ads, in-page push ads, and popunder ads. All these ad formats come with a high success rate, not only on other ad platforms but on ours, too.

5) User-friendly Interface

Too many options available in different places make things complicated and confuse users. This is one of the biggest challenges NGO advertisers face when they join even large ad networks. The 7Search PPC platform is designed to be simple and easy to use, even for those with little experience in creating ad campaigns on digital ad networks. With a simple dashboard and easy-to-follow steps, NGO advertisers can quickly set up and manage their ad campaigns. This reduces the time advertisers spend learning how to create and manage campaigns. We want our advertisers to focus only on their mission, not on complicated ad management tasks.

Top GEOs Targeted by NGOs in 2024 on 7Search PPC

As we all know, the year 2024 has just ended, and we have entered 2025. In 2024, NGOs (Non-Governmental Organizations) typically focused their advertising efforts on key GEOs where their cause was most relevant and where they could generate maximum engagement.

Here is the list of countries that became more favorable for our NGO advertisers. In 2024, they mostly targeted these countries when creating their ad campaigns on 7Search PPC. Please have a look, as it might help with your future targeting.

United States

The United States is the most targeted choice among NGO advertisers at 7Search PPC, and there is a strong reason for that. The U.S. has a large network of NGOs, extensive donor engagement, and a high percentage of government and private sector funding. It leads in global philanthropic efforts, supporting causes such as disaster relief, education, and poverty alleviation. These reasons are enough to target the U.S. for any NGO whose main focus is to gain funds for important social causes.

United Kingdom

The second most favorable country that our NGO advertisers targeted in their ad campaigns in 2024 is the UK (United Kingdom). The government and people of this country are very supportive when it comes to taking part or contributing to charity. Currently, we don’t have data for 2024, but if we look at 2023, the public in the United Kingdom donated an estimated £13.9 billion to charity, an increase of £1.2 billion from 2022.

Canada

The population of Canada in 2024 will be around 41 million. Canada is famous for its stability in politics and strict laws against organizations that ensure the donation money that people give to NGOs is totally safe and under scrutiny. This gives confidence to people who live in Canada and encourages them to donate without tension.

Australia

Australia itself has over 600,000 NGOs, with more than 60,000 currently active. The high number of NGOs is due to their focus on protecting wildlife, especially ‘Kangaroos.’ Some of the NGOs working to save wildlife animals include the International Kangaroo Protection Alliance (IKPA), Kangaroo Alive, and Animals Australia. The country is also well-regarded for supporting causes such as Disaster Relief, Indigenous Rights, and Health Initiatives.

Germany

Germany is famous for supporting soccer, but it has also given equal importance to social causes. This country plays an important role in supporting global NGOs by providing funding and other resources for development, humanitarian aid, and environmental protection projects. The country has a long history of both giving and receiving government support for international causes. Many NGOs working in Africa and Asia see Germany as an important donor and partner in promoting human rights and sustainable development.

NGO Advertisers on the Rise: Yearly Growth on 7Search PPC!

The numbers above show a steady increase in the number of NGO advertisers on 7Search PPC over the years, which is encouraging. From 17 in 2019 to 515 in 2024, the growth is impressive. However, when compared to other verticals like iGaming and Travel, the numbers are still lower. This could be due to several reasons:

• NGOs usually target a specific group of people, and their campaigns might not always be as broad as those in industries like iGaming or Travel.
• Many NGOs operate on limited budgets, which could impact the scale of their NGO advertising campaigns.
• NGOs focus more on raising awareness and support for causes, which might not always lead to direct conversions or transactions, unlike industries that rely on immediate sales or services.

Despite these reasons, the increasing trend is a positive sign. It shows that NGOs are recognizing the value of our ad network, 7Search PPC. The growth in NGO advertisers indicates a strong interest and faith in our top-grade digital advertising services.

The Shanvi Foundation: A Case You Should Study

In the overview, we shared a story with all of you. You might be wondering how we connected with the owner or the team of the Shanvi Foundation and learned about their story. This NGO joined our ad network as an advertiser in 2020 when lockdowns were implemented all over the world because of the COVID-19 pandemic.

Every year, we make small contributions to social causes. However, due to the lockdown, we decided to choose one of the NGOs for donations that used our ad network to run ad campaigns.

We sent a video call request via email, and about a week later, we received a response inviting us to join the call the very next day.

About The Shanvi Foundation

The Shanvi Foundation is a non-profit organization focused on making a positive difference in society. It works in areas like education, healthcare, and women’s empowerment. The foundation helps communities by offering free education, medical support, and job training. Through these efforts, the Shanvi Foundation aims to improve the lives of underprivileged people, helping them become independent and creating a brighter future for all.

Challenges They Faced?

• Limited awareness about the foundation’s cause due to a lack of targeted outreach.
• High advertising costs in traditional media like newspapers, radio, and TV.
• Difficulty in gauging the effectiveness of traditional advertising campaigns.
• Dependence on costly ad placements without guaranteed results.
• Difficulty in creating emotional connections with potential donors through traditional ads.
• Competing with larger organizations with bigger advertising budgets.

Why the Shanvi Foundation Needed a Digital Advertising Solution

Shanvi Foundation needed a digital advertising solution to reach a larger audience and promote its initiatives more effectively. The foundation’s goal was to increase awareness, attract more donors, and engage with people who could support its cause from all corners of the world, but traditional methods were controlling them and limiting their reach.

Initial Approach

Previously, the Shanvi Foundation relied mostly on offline methods for promotion. While these methods helped locally, they couldn’t reach a global audience. As a result, the level of support they received was limited, and they struggled to achieve the desired level of engagement and support for their NGO.

Campaign Strategy and Performance

Shanvi Foundation ran an NGO ad campaign through 7Search PPC. In this campaign, the NGO targeted the United States, India, the United Kingdom, and Germany, demonstrating their awareness of the countries that are appropriate for their cause and outreach efforts. With a daily budget of $50, they spent a total of $1,079.27 and received 4,379 clicks.

The number of clicks is promising compared to the 635,009 impressions it got. This shows that they continually expanded their budget when they experienced their NGO ad campaign gaining the audience’s attention. The performance of Shanvi’s ad campaign suggests a sharp focus on reaching a wide audience that is likely to raise awareness or drive traffic to their NGO website.

Results

• Traffic increased by approximately 75%, as compared to their performance when they did not join 7Search PPC.
• Online donations grew by 40-45% (approx.), and their other resources (Volunteers, Supplies, Training, and Workshops) by 20-25% (approx.).
• Over 600,000 impressions were generated, enhancing the Shanvi Foundation’s visibility.

The Shanvi Foundation presented the performance results during a video call; the numbers they shared were approximate.

Survey on Campaign Satisfaction and Performance with 7Search PPC

Respondent Group: NGO Advertisers

We approached NGO advertisers for the survey by sending emails and sharing a link to Google Forms with them. We explained the survey’s purpose and highlighted how it would improve 7Search PPC. We gave participants a week to respond and sent reminders to ensure maximum participation. While most advertisers actively responded, a few did not reply. We designed the survey to be quick and user-friendly, making it easy for NGOs to share their feedback.

Survey Questions and Results

How would you rate the overall performance of your campaigns on 7Search PPC?

• Excellent: 45%
• Good: 40%
• Average: 10%
• Below Average: 5%

What were the primary objectives of your campaigns on 7Search PPC?

• Increasing Donations: 35%
• Raising Awareness: 20%
• Volunteer Recruitment: 10%
• Website Traffic Growth: 35%

How effective was 7Search PPC in achieving your campaign objectives?

• Very Effective: 40%
• Moderately Effective: 35%
• Slightly Effective: 20%
• Not Effective: 5%

Which features of 7Search PPC did you find most beneficial?

• Cost-Effective Bidding: 30%
• Advanced Targeting Options: 20%
• Real-Time Analytics: 20%
• Dedicated Support: 30%

Did you experience an increase in website traffic after running campaigns on 7Search PPC?

• Significant Increase: 45%
• Moderate Increase: 40%
• Minor Increase: 10%
• No Change: 5%

How likely are you to recommend 7Search PPC to other NGOs?

• Very Likely: 55%
• Somewhat Likely: 30%
• Neutral: 10%
• Unlikely: 5%

What improvements would you like to see in 7Search PPC?

• More Targeting Options: 40%
• Better Reporting Tools: 35%
• Expanded Ad Placement Opportunities: 15%
• Faster Customer Support: 10%

What sets 7Search PPC apart from other ad platforms?

• Quality of Traffic: 45%
• Affordable Pricing: 30%
• High Conversion Rates: 20%
• Ease of Use: 5%

Summary of Insights:

The survey works like a mirror for us, reflecting our strengths in particular areas and highlighting where we fall short in meeting the expectations of NGO advertisers.

It reveals that NGOs (who are advertising through 7Search PPC) find our NGO ad network to be highly effective in achieving their campaign goals, particularly in raising awareness and increasing donations. Respondents were satisfied with the platform’s affordability and quality of traffic.

However, they suggested improvements in our reporting tools and targeting options, which indicates that they might want more targeting and real-time monitoring options.

Our team took all the feedback seriously and is currently working to address these suggestions to provide an even better user experience.

Final Outcomes?

• NGOs are different from businesses because they focus on creating a positive change, not making a profit.

• 7Search PPC’s advanced targeting helps NGO ads reach the right people, improving engagement with potential donors and volunteers.

• At 7Search PPC, NGOs can choose between CPC and CPM pricing, making ads more affordable while achieving great results.

• With 7Search PPC, NGOs are reaching a global audience, increasing awareness and fundraising opportunities for them.

• The consistent rise in NGO advertisers on 7Search PPC showcases the platform’s growing reputation and trust within the NGO community.

Ending Note

The Shanvi Foundation’s success story shows how 7Search PPC supports NGOs from the back to overcome big challenges like limited reach and tight budgets. With smart targeting, affordable pricing, and advanced tools, our ad network helps NGOs connect with the ideal audience, fill their wallets with donations, and achieve their social goals. More and more NGOs are turning to 7Search PPC, which proves its credibility, reliability, and effectiveness for nonprofits looking to make a positive impact. Shanvi Foundation is just one case; there are many cases where 7Search PPC backs an NGO mission like a strong pillar.

Bitcoin, for example, soared to US$94,908 in December 2024, a staggering rise from just US$0.09 in 2010. It’s understandable to reflect on what investing back then could have meant for your life.

Our comprehensive finance industry case study offers insights into innovative marketing strategies that can elevate your finance business and effectively engage your audience.

Finance Sector: Understanding the Aspects and Concepts

The finance sector is evolving, and thus, it impacts the overall economy worldwide. Let’s dip our toes into researching and understanding what the finance sector values in the world.

• According to a report by The Business Research Company

The financial sector is experiencing remarkable growth. In 2023, the market size reached US$31138.82 billion, with expectations to climb even higher to US$33539.52 billion in 2024. With an annual growth rate (CAGR) of 7.7%, the potential for investment and development in this dynamic industry is significant.

The financial sector market is expected to reach US$44925.71 billion in 2028, at a compound annual growth rate (CAGR) will be 7.6%.

In the easy term, a financial sector consists of businesses and institutions that focus primarily on providing financial services to people who are looking to invest or borrow money. The Finance Sector consists of

• Banking 
• Investment 
• Insurance
• Foreign Exchange Services (Forex)
• Cryptocurrency

Financial Sector Contribution Globally

We have explored the financial sector and noted its steady growth in market size. Now, let’s delve into the various financial services available.

Banking

Banking services come into the finance sector as useful for people when they look to deposit their money or are helpful to people when they need a loan.

Investment

Investment is the process of investing money in a medium, such as stocks or mutual funds. The objective is to make the asset grow over a stipulated period.

Insurance

Insurance is a way for individuals to protect themselves from financial loss. In return, they pay a premium to the insurance company. From personal belongings to large assets, nearly everything can be insured.

Foreign Exchange Services (Forex)

Foreign Exchange Services (Forex) involves trading currencies globally, enabling businesses and individuals to trade one currency for another.

Cryptocurrency

Cryptocurrency has revolutionized financial services by providing a secure and efficient blockchain platform for exchanging money for digital assets.

The Dynamic Influence of 7Search PPC on the Finance Sector

We are a widespread advertising network that supports businesses across various sectors, with a strong commitment to delivering optimal results, specifically in the finance sector, and helping them enhance their profitability.

Banking

Banking is a crucial aspect of the finance sector, acting as the central hub that manages your money and provides support during difficult times. While we face numerous challenges, the banking industry itself also encounters significant obstacles.

One of the biggest challenges is effectively reaching out to people and encouraging them to make deposits in their banks.

According to the report by Statista, net interest income in the banking market worldwide will reach an astonishing US$8.53 trillion in 2024. The data shows people’s interest in depositing money, and many banks face challenges because they need to represent themselves in front of people and make them enroll in their banks.

• Solution

7Search PPC is dedicated to providing exceptional targeting options and maximizing reach. When our banking advertisers express dissatisfaction with their results, we prioritize understanding their concerns. Through careful analysis, we identify gaps in our targeting strategy and make the necessary adjustments. As a result, our banking clients are now achieving outstanding results and experiencing the success they deserve.

Cryptocurrency

People’s affection for cryptocurrency is increasing as they see it as an important avenue for making money. However, it may be surprising to many that, according to a report by Statista in 2024, the projected value of the global cryptocurrency market is estimated to reach $56.7 billion. The real concern lies in the fact that the market is expected to decline, with a compound annual growth rate (CAGR) of -20.01% projected for the period from 2024 to 2025. However, many experts believe that it will rise again.

The decrease in crypto values shows a decrease in people’s trust in cryptocurrency, and it becomes challenging for crypto platforms to make people invest and gain trust if their money will be safe or if they have to bear the loss. They also face fake traffic issues because the publisher is not able to convert real users into the crypto platform.

• Solution

7Search PPC ensures that everything is real and creates transparency. Some crypto advertisers have notified us that they are facing fake traffic, but when we check, we find that the problem is real. In action, we have worked on our algorithm and removed all the publishers that provide fake traffic on our advertisers’ websites, providing crypto advertisers with the high-quality traffic they want.

Investment

Investing money has become a common aspiration in today’s world, as many of us are aware that prices for everyday items are rising and there is limited money available for savings. The stocks, mutual funds, and fixed deposits are some of the best options for investing your money. Not only will you invest, but you can also earn a profit from these investments.

Many people need more trust to invest. Statista predicts digital investment will reach US$2,789 billion in 2024, highlighting its importance. The challenge here is that many investment companies fail to perform because of trust issues, as no one wants to lose their hard-earned money.

• Solution

At 7Search PPC, we are committed to maximizing the success of your ad campaign. Our focus is on delivering the perfect ad match tailored to your specific needs, ensuring effective results. We target relevant blogs to invest in and run your ad campaign there because the user who reads the blog is already interested in investing, and the chance of converting them is higher. Being attractive and focusing on crafting an eye-catching ad campaign becomes crucial.

Insurance

As we all know, life is invaluable. It’s natural for individuals to prioritize their well-being and to immerse themselves in their passions and interests. Investing in insurance is a must decision that safeguards you against financial losses, ensuring your hard-earned money is protected when unexpected events arise.

According to a report by Statista, the insurance market is expected to reach US$8.02 trillion in 2024. The data presents numerous opportunities for insurance companies to thrive. Yet, with every opportunity comes a set of challenges. The insurance market is saturated, leading to intense competition. Many consumers remain loyal to established providers, making it tough for new entrants to gain friction.

• Solution

7Search PPC specializes in precise targeting, particularly in the competitive insurance sector. By targeting smaller, well-defined audiences, we help insurance businesses overcome challenges and achieve exceptional results, maximizing ad effectiveness and traffic.

Foreign Exchange Services (Forex)

Foreign Exchange Services (Forex) involves trading currencies globally, enabling businesses and individuals to trade one currency for another. These services face challenges such as market volatility, regulatory issues, liquidity problems, fraud risks, technology failures, customer service difficulties, and managing exchange rate fluctuations that impact transaction reliability and profitability.

According to a report by IMARC, the global foreign exchange market reached US$861 billion in 2024 and is expected to reach US$1,535 billion by 2033, exhibiting a growth rate of 6.64% from 2025 to 2033.

Many forex platforms face challenges with ad formats, as the one they choose does not deliver the desired results.

• Solution

7Search PPC provides the top five ad formats designed to maximize your results. When a forex platform expresses dissatisfaction with its outcomes, we investigate its strategy. We discover that the chosen ad formats aren’t aligned with its goals. By adjusting these ad formats, we help the platform achieve outstanding results that exceed expectations.

A Notable Proportion of Advertisers In the Finance Category on 7Search PPC

7Search PPC has positioned itself as a respected leader within the finance industry, consistently providing excellent results for our advertisers. Our well-established strategies are designed to empower businesses to achieve their objectives and achieve success. Notably, a significant portion of our advertiser base, totaling 34%, comes from the crypto finance sector.

The banking sector has the second-largest share, with 26% of advertisers. Following closely is the Insurance sector, where we hold a solid 16% of the advertisers. In the Investment sector, we maintain a competitive 15%, while the foreign exchange services round out our portfolio with a respectable 9% of advertisers. This distribution showcases our strong presence across the finance category.

Analyzing the Most Popular Advertising Formats Preferred by Advertisers in the Finance Industry

Understanding the advertisement format preferences of our finance sector advertisers provides a clear insight into our strongest offerings.

Advertisers From Banking Sector

We present you with five top-notch ad formats, with an additional one currently in development. While all these formats deliver outstanding results for banking businesses, text ads have emerged as the preferred choice, proving to be the most effective and impactful advertising solution for the banking sector.

The percentage of ad formats selected by the advertisers in the banking sector on 7Search PPC. 

• Text Ads – 38%
• Banner Ads – 21%
• Native Ads – 13%
• Popunder Ads – 9% 
• In-Page Push Ads – 19%

Advertisers From Crypto Currency Sector

Numerous advertisers in the crypto space are actively seeking strategies to boost their visibility. They’ve decided on banner ads as their top choice, appreciating the effectiveness of this format due to its striking visual appeal. This method not only captures attention but also engages potential customers effectively.

The percentage of ad formats selected by the advertisers in the crypto sector on 7Search PPC. 

• Banner Ads – 42%
• Text Ads – 18%
• Native Ads – 15%
• Popunder Ads – 3%
• In-Page Push Ads – 22%

Advertisers From Investment Sector

The investment sector is more saturated and focuses solely on acquiring people and encouraging them to enroll, making it important for them to choose the best ad formats. They have chosen native ads as the best way to attract people to their investment-related platform. Native ads have shown the best results to them when they partner up with us.

The percentage of ad formats selected by the advertisers in the investment sector on 7Search PPC. 

• Native Ads – 37% 
• Banner Ads – 12%
• Text Ads – 21%
• Popunder Ads – 16% 
• In-Page Push Ads – 14% 

Advertisers From Insurance Sector

The insurance sector is the place where advertising becomes more important due to the competition, as there are many insurance businesses, and the competition is huge. So, many of our advertisers from the insurance sector have chosen banner ads as their first choice because they find it an effective way for them to reach out to people.

The percentage of ad formats selected by the advertisers in the insurance sector on 7Search PPC.

• Banner Ads – 45%
• Native Ads – 8%
• Text Ads – 15%
• Popunder Ads – 21%
• In-Page Push Ads – 11%

Advertisers From Foreign Exchange Services (Forex) Sector

With the rise of forex trading, numerous platforms have emerged, capturing the attention of those eager to earn money. These platforms recognize the power of advertising as a vital tool to connect with potential traders. Opting for in-page push ads, they effectively engage their audience, drawing in curious individuals and nurturing their interest in trading.

The percentage of ad formats selected by the advertisers in the Foreign Exchange Services (Forex) sector on 7Search PPC.

• In-Page Push Ads – 31%
• Banner Ads – 11%
• Native Ads – 27%
• Text Ads – 19%
• Popunder Ads – 12%

We Examined The Challenges Encountered By One Of Our Crypto Advertisers.

Advertiser – Mr. Devin M. Ryman

Company – Crypto Platform (Company name cannot be disclosed due to their preference for confidentiality.)

Challenges Mr. Devin M. Ryman Faced

Every business encounters certain challenges in advertising; however, one of our cryptocurrency advertisers, Mr.Devin, experiences more significant difficulties in this area, as he needs to achieve anticipated results like leads and engagement.

Consequently, he reached out to us and articulated the various issues he has encountered during their advertising efforts.

What He Asked For

Our advertisers are our highest priority. When they encounter challenges promoting their businesses, we are always ready to assist. Mr. Devin emailed us to share his issue regarding the crypto ad campaign at 7Search PPC.

What We Did

When Mr. Devin discussed the challenges he encountered, we contacted our crypto advertisers for feedback on whether they were experiencing difficulties generating leads. Notably, about 80% of them reported no issues and confirmed they were seeing positive results.

We understand the concerns raised and reassure Mr. Devin that our ad manager, chat support, and essential team members have come together to tackle this issue.

The Issue We Find

Our team consists of experts who truly grasp the challenges advertisers encounter. We quickly pinpointed a critical area for improvement: Mr. Devin’s approach to targeting and his choice of ad formats, especially in-page push ads, significantly impact the success of ad campaigns. Addressing these concerns is key to enhancing their overall results.

What We Suggested

After analyzing the recent issue, we’ve identified a key area of concern: the selection of ad format. In-page push ads have not yielded significant results and are infrequently utilized within the crypto sector.

We asked Mr. Devin to utilize banner ads for their crypto advertising campaign as they have shown better results in this sector. We have asked him to assess the result for better understanding. We have also helped them in targeting strategies where they need to improve.

After a Month, When We Asked Them About the Results

We believe in staying connected with our advertisers even after we’ve assisted them. This ongoing communication allows us to build a deeper relationship and gives us insights into their strategies, ensuring they’re on the right track. After a month of implementing the ad format, we reached out via email for feedback and received an incredible response—one that every advertising network aspires to achieve.

Mr. Devin’s Response Via Email……..

I hope this message finds you well. My heartfelt thanks for the exceptional support and services your team has provided to me.

Your expertise and insights have been invaluable in helping me effectively reach my target audience and achieve my advertising goals. The collaborative efforts between your teams have made a significant impact, and I truly appreciate the dedication and hard work your team put into my ad campaigns.

Thank you once again for all you do.

Our Advertising Network is Distinctly Exceptional, Attracting Advertisers From Every Part of The Globe.

Our results speak louder than words—our numbers tell the story of success. We’ve highlighted the countries where each finance sector sees the highest advertising potential with our ad network.

1. Banking

2. Cryptocurrency

3. Insurance

4. Investment

5. Foreign Exchange Services (Forex)

Highlighting Our Leading Advertisers and the Outstanding Results We’ve Delivered in 2024

The data presented is a prime example of how an effective strategy can enhance overall outcomes. It highlights the results achieved by advertisers using our ad network, 7Search PPC. Mr. William R. Conklin, an advertiser in the finance sector (specifically crypto), has seen outstanding results from his advertising efforts with us. He has achieved the highest number of impressions and clicks, which is made possible by selecting the best ad type and continually adjusting his spending based on performance.

On the other hand, we have Mr. George Catron, a valued advertiser from the insurance sector, who has also achieved outstanding results with our platform. Although his impressions and clicks may be lower than those of Mr. William R. Conklin, his click-through rate (CTR) is higher. This success can be attributed to the effective strategy employed by Mr. George Catron.

Final Outcome

• The growth of the finance sector is vital for a country’s prosperity and development. Serving as the backbone of the economy, driving innovation, investment, and overall progress.
• Banking, Insurance, Crypto, Investment, and Forex are some examples of the finance sector, and we all know how important these things are for people.
• Investing in and strengthening this sector is essential for achieving sustainable growth and enhancing the quality of life for all citizens.
• Many platforms provide the same thing at a better value, and because of this, competition remains high.
• Effective digital advertising is essential for the finance sector to attract new users to its platforms.
• 7Search PPC is a leading ad network and is famous for providing the result a finance advertiser wants for their business.

Ending Note

7Search PPC has proven to be a game changer for finance advertisers looking to achieve optimal results for their platforms. By focusing on precise targeting and offering ad formats specifically tailored for the finance sector, we empower advertisers to overcome their most significant challenges. With our expertise, you can enhance your campaign and maximize your success in the competitive finance landscape.

Our ad network, 7Search PPC, is dedicated to supporting you in every challenge you encounter while advertising your finance-related business. We are committed to delivering better results for you and are always available to assist with any issues regarding your advertising campaign.

For travelers, it’s time to wind back and enjoy themselves after a stressful year. For advertisers, though, the story is a bit different. Business is back to normal (and even better), so they can’t complain.

However, with this comes the struggle of staying on par with a good number of competitors. Half of them shut down in the first few months, while others struggle for a long time. To cope, many turn to PPC travel advertising via ad networks.

7Search PPC, our self-serve ad platform, has guided a number of travel businesses to their goals. From delivering your travel ads to analyzing data, you get the best of all worlds here.

With this case study, allow us to tell you the story and statistics of how we helped travel businesses find conversions, traffic, and, ultimately, success.

The State of The Travel Industry Today

Before we tell you how 7Search PPC helped travel businesses, let’s first understand the state of the travel industry we are faced with today. Through extensive research, we have identified many areas where travel advertising can flourish.

According to reports by Statista:

• The travel and tourism market as a whole is projected to reach a revenue of US $916.00 billion in the year 2024.
• It is further estimated to grow annually at a rate of 3.99%, resulting in a market volume of US $1,114 billion by 2029.
• Online sales are expected to account for 75% of the total revenue of the travel and tourism market by 2029.

Another report by McKinsey highlighted the following trends in favor of the future of travel.

• 75% of travel spending is projected to be domestic. With the United States currently taking the lead, China is close behind and about to overtake it in the coming years.
• New markets such as Eastern Europe, India, and Southeast Asia are emerging sources of outbound tourism. Indians’ annual travel spending is projected to grow by 9%, while Southeast Asia and Eastern Europe are around 7%.
• Unexpected destinations like Rwanda are trying to lure in travelers and establish themselves alongside others.

These statistics are self-explanatory as to why the travel industry is so lucrative and competitive.

With constant expansion, there’s always a need for new and existing businesses to serve. Focusing your travel advertising within these imminent sectors can be a great option to reach new people.

To further add to this, we have compiled a list of countries whose citizens have traveled the most. This is based on a survey conducted by the Pew Research Center in 2023.

(% of people who have traveled to more than 10 countries outside their own)

Our advertisers saw immense growth and conversions once they started targeting their travel ads in these countries. People who travel the most are always on the lookout for new and better services that can cater to them. They are more open to exploring, which proposes a great opportunity for travel businesses.

How Travel Advertising Looks Like

The year 2020 was when travel advertising took the most hit in the United States.

Luckily enough, the segment caught up with the losses the next year, with the ad spending starting to near pre-Covid levels.

• According to reports by Dentsu, travel advertising is expected to grow by 5.5% in 2025.
• As per reports by eMarketer, US travel media network ad spending is expected to increase to $2.96 billion in 2026.

Not only does this signify an increasing opportunity in travel advertising, but also increasing levels of competition.

Tackling the Challenges with 7Search PPC

When we first started helping travel businesses advertise, one thing was clear for us: we had to make them stand out. But the big question was ‘How?’ What do our advertisers want? What would their target audience need? How can we combine them both to ensure the optimum delivery of ads?

One question led to another, and we finally ended up asking fellow travel business advertisers their thoughts. After all, isn’t that who we are going to serve and satisfy? After some questions and hundreds of conversations, here is a summary of the challenges that we found.

1) The Challenge: Competitive Market and Bids 

More than half of our advertisers complained about the competitive market, which automatically led to higher bids for a single ad space.

Mr. Louie Howard, advertiser at 7Search PPC, said, ‘Since travel is a rising industry, competition knows no bounds. This becomes a problem when I have to bid higher than what my budget allows me to.’

The Solution: Affordable Bids

7Search PPC offers affordable bids through which you can buy traffic at reasonable prices. You can either manually set the bid or choose the automated one, which will inform you about the current top bids and minimum bids.

When you target all countries with your travel ads, the minimum bid amount for the CPM model needs to be $0.0001, and for the CPC model, it needs to be $0.1.

2) The Challenge: Scattered Consumer Attention

Many advertisers said that consumer attention lies mostly with the big travel agencies, agents, and other providers.

One of our advertisers, Kate Sykes, said, ‘It’s tough to become trustworthy and differentiate my business from others.’

The Solution: Multiple Ad Formats

We recommended Kate and other advertisers facing the same issue to experiment with our multiple ad formats. Travelers are often convinced by:

• Native ads that don’t disrupt their experience blend in with other travel content.
• Banner ads that allow you to visually present destination and service pictures, effectively catching the attention of interested audiences.

7Search PPC also offers a variety of other ad formats, including Text, Popunder, and In-page Push ads. Video ads are also currently underway.

3) The Challenge: Exceeding the Budget

Some advertisers implied that since they are required to run multiple campaigns for various destinations and services, switching from one to another would always exceed their budget.

As our advertiser, Mr Shakir Abdul, pointed out, the task was time-consuming and required careful budget distribution, which often led him to lose money pointlessly.

The Solution: Limiting Budget Spend

To prevent advertisers from exceeding their budget, 7Search PPC offers a feature where they can set their daily maximum budget spending limits, further which your campaign will turn off for the day.

*Note: Your daily budget limit needs to be at least $15.

4) The Challenge: Lack of enough data

Many advertisers also highlighted that they often lacked enough data. This led to several problems, including:

• Inaccurate insights on how a campaign has performed
• No idea what the audience prefers
• Poor decision making
• Lack of personalization

Carl Walker, advertiser at 7Search PPC, says, ‘The previous ad network I used to advertise with wasn’t transparent about data at all. Inaccurate results were very frequent.’

The Solution: Detailed Dashboard

7Search PPC’s dashboard provides accurate and detailed insights into a campaign’s performance. Advertisers can also check real-time statistics to keep up with their campaigns and track results accordingly.

5) The Challenge: Unfair bidding prices

Another complaint advertisers had was that most ad networks only worked on a single pricing model. Jason Moore, advertiser at 7Search PPC, says, ‘Previous ad platform I advertised through provided brand awareness campaigns at CPC prices.’

The Solution: Multiple pricing models

7Search PPC provides you CPC and CPM pricing models that you can choose as per your campaign’s objective. CPA is also currently under the works.

• In CPC (cost-per-click), you pay for every click your ad gets
• In CPM (cost-per-mille), you pay for every 1000 impressions of your ad
• In CPA (cost-per-action), you pay on the basis of a pre-specified action.

6) The Challenge: Where to target?

Despite the advanced targeting options, most advertisers struggle to identify their audience.

Lakita Elis, a travel agent advertising with 7Search PPC, says, ‘All the fancy tools out there just confuse me more. I have no idea where my audience is.’

The Solution: Ad Manager

To help with Lakita’s situation, we allotted her a personal ad manager. This ad manager guided her through the entire targeting process and suggested she target countries where people travel the most.

The ad manager provided her the following list by Data Pandas which helped her identify the most visited countries of all time.

(*Note: This ad manager is only allotted to advertisers who make a deposit of $500 or more. Advertisers can request an ad manager by looking for the option in the side navigation of your account)

Click Bids You Can Expect From 7Search PPC

One of the most important aspects all advertisers consider before joining an ad network is the number of clicks they can expect through it.

Clicks are a direct and clear indicator that your travel ads are reaching the right audience. They further pinpoint how well your ads are performing and whether audiences are finding them appealing enough to take action. Clicks lead traffic to your website.

We understand your predicament. Which is why, after thorough analysis, we have gathered data to exhibit the highest and average estimated click bids across all verticals in 7Search PPC.

(*Note: All these click bids are estimated and are subject to change due to various factors, such as fluctuations in the travel demand, competition, and other market trends.)

We can proudly say that we hold the record for some of the most competitive bids across all verticals. Our bidding system is fair and impartial, and even small and mid-sized businesses can conveniently advertise on premium websites.

Country-Wise Minimum Bid Amount for the Travel Industry

Travel businesses always require flexibility in their advertising campaigns. Their ever-changing nature, which results from uncertainties in socioeconomic, environmental, and other factors, severely impacts their advertising.

We identified that many travel advertisers find the best returns when they adjust their targeting to the changing environment. Many adopt the strategy of targeting countries that attract tourists throughout the year or during peak seasons.

Additionally, as travel businesses become localized, they seek to serve only a few countries.

At 7Search PPC, we provide effective country-wise targeting based on CPM (cost per mille) and CPC (cost-per-click) bidding models. Take a look at the minimum bid amounts that we offer to the travel and hospitality vertical.

(*Note: The minimum CPM and CPC bids are subject to change with the changing travel demand and competition.)

With the above data, we get a clear indication of how minimal the bidding prices at 7Search PPC are. Each differs greatly based on the country you target with your travel ads.

The minimum CPM bid in the United States can go up to 0.0002. Meanwhile, for CPC, the minimal bid can go up to 0.224 in Germany.

Expansion of Publisher Base in Travel Vertical Over The Years

It’s no secret that the real power of an advertising network lies in the quality of publisher inventory it holds.

Take a look at how our publisher base has witnessed significant growth over the years.

(*Note: The publishers’ data was gathered in the middle of December 2024, which could change by the end of the year. The numbers are bound to increase over the years.)

As you can see, the number of publishers who joined our platform has only increased over the years. What was once a mere 32 has now become 912. Overall, we have acquired 2,510 travel publishers so far.

Our publishers are spread across multiple GEOs to ensure maximum reach and exposure for your travel ads.

Moreover, we follow a thorough verification process before approving any publisher to join our network. With updated technology and algorithms, we filter out publishers with low-quality traffic, making sure that our advertisers get only the best.

% of Ad Formats Preferred the Most by Our Travel Advertisers

Knowing what kind of ad formats advertisers prefer the most gives us insights into what the advertiser’s demand is, what needs improvement, and upgrade accordingly.

42% of our advertisers say they’ve seen significant returns from native ads. Percy Dill, advertiser at 7Search PPC, says, ‘Personally, I don’t like my time on the internet being intruded by ads. This is why I opted for native ads, thinking that maybe my audience shares the same mentality. And I was right!’

35% of them vouch for banner ads. Ms. Roselyn Smith, advertiser at 7Search PPC, says, ‘Banner ads allow me to show exactly the kind of experience someone can expect from my service.’

23% of them showed their satisfaction with text ads. R. Palmer, advertiser at 7Search PPC, says, ‘My budget was limited, so I opted for text ads. Many people warned me against it, but I found just the strategy!’

As you can see, the winning travel ad formats on our ad network are:

• Native Ads
• Banner Ads
• Text Ads

However, if you have a strategy with another ad format in mind, we can confidently cover that, too. Our popunder ads and in-page push ads are equally effective. Our video ad formats are also underway, and you will soon be able to leverage them, too.

Growth of Travel Advertisers Over The Years

Ever since we first launched ourselves into the advertising world in 2019, our focus has been on helping more and more travel advertisers in their journey. We began with 26 advertisers putting their trust in us in our first year. As a new advertising network back then, we knew we had to give our best to make them stay. To uphold their trust, we continuously strived to deliver targeted campaigns and quality traffic with the minimal publishers we had.

In the next few years, we saw a steady rise in the number of advertisers joining us, with the number reaching 807 in December 2024. Overall, we now hold a total of 2,024 advertisers.

Throughout the years, we have regularly made efforts to understand our travel advertisers’ needs. Our focus is on providing them with high-quality traffic, advanced features, competitive bids, and complete transparency. We continuously upgrade our platform’s features to stay on top of trends.

Top Country-Wise Impressions and Clicks Received Monthly

We understand that you’re eager to know what you can expect from 7Search PPC. Will your travel ads receive a good amount of impressions and clicks as you expect? Are we even worth investing in?

To answer your questions, we have compiled a list of overall impressions and clicks our active travel advertiser received on their campaigns in a span of one month.

As you can make out from the above data, advertisers receive the most impressions from countries like India, the United States, and Nepal. Clicks have a whole different story as most of them majorly come from the United States and Germany, followed by Nepal.

In an industry like travel, it is essential to find audiences in countries that engage positively with travel ads. This gives you a general idea of where your business has the potential to thrive and yield the best results.

We suggest all our travel advertisers who are unsure about their targeting to try out targeting countries we see the most reciprocation from.

However, if you already have other target countries in mind, then also you can expect a great deal of impressions and clicks from our platform. The success of your travel ad campaigns is driven by the targeting and relevancy of your ads equally.

Our Top-Performing Travel Ad Campaigns of 2024

The year 2024 has been a phenomenal year for all our travel advertisers. Even with minimal spending, most were able to achieve a good number of impressions and clicks on their travel ads.

Most of our clients expressed satisfaction with the results, so we decided to analyze all of them to find the top-performing ones.

From the above data, it is clear that you can achieve great returns with minimal spending on your campaigns with us. Mr. Grijesh Mishra, our top advertiser, was able to achieve a solid 215,980 impressions and 4724 clicks with a $499.98 spend. Our runner-up, Mr. Oleksandr Pochechuiev, took a slightly different route and opted for popunder ads. He managed to rack up a solid 84,555 impressions from them.

As we keep expanding our publisher base, these numbers are only going to grow.

Average Estimated Conversion Rate Expected with 7Search PPC

We all know that conversion rates determine the real value and measure how well ad campaigns have performed. Successful bookings, contact form sign-ups, newsletter subscriptions, free trials and demos, etc., are extremely crucial metrics that travel advertisers watch out for.

So, to get a rough estimate of the conversion rates our advertisers come across, we decided to get in touch with them. We emailed 25 of them regarding their campaign results, including the number of conversions and total clicks their travel ads received in the span of the previous 2 months. Out of the 25 advertisers, 20 of them reverted back with their responses. Out of them, 6 provided us with sufficient data to move forward with this.

To calculate the conversion rate, we have decided to use the formula:

Conversion Rate = Conversions Received / Clicks Received * 100

We can further calculate the average conversion rate using the formula:

Average Conversion Rate = Total Conversion Rate of All Advertisers/Total Number of Advertisers

= (5.28 + 6.64 + 5.67 + 4.29 + 3.90 + 4.60) / 6

= 30.38 / 6

= 5.06% 

As you can see from the above data, the conversion rates achieved by our advertisers usually range between 3% to 7%, which is considerably remarkable considering that the industry standard is notably 2% to 8%.

(*Note: These numbers are just a rough estimate of what conversion rates advertisers can expect when they start advertising with us and are bound to change.

As an ad network, determining conversion rates is a bit tricky for us. Customers could be visiting the advertiser’s landing page either through paid travel ad campaigns, or via other promotional channels.)

Final Outcomes

• After the severe drop in the travel industry during the pandemic, the industry is back to normal and has been booming in recent years.
• Travel advertisers are back on their feet, with travel advertising spending expected to reach 7.24 billion in 2024.
• With the abrupt hike in the industry, advertisers struggle to cope and compete with the competition.
• Because of its inherent nature, targeting is a crucial aspect when it comes to travel advertising.
• 7Search PPC stands out as an exemplary travel advertising network with advanced targeting features, a handy interface, and a foolproof analytics system.
• 7Search PPC offers minimal bid amounts, which enables businesses of all sizes to advertise conveniently.
• Advertisers at 7Search PPC prefer native, banner, and text ad formats the most. However, popunder and in-page push ads have given equally impressive results.
• 7Search PPC regularly gets in touch with its advertisers to review their challenges and expectations and works on them to provide desired results.

Ending Note

As travelers take up new routes to explore, travel businesses are going to follow with their advertising. From targeting a local area to a whole country, you need to be present where the potential customers are. This vertical is set to experience exponential growth, and along with it comes competitiveness.

7Search PPC is here to support you through this wild ride of finding customers for your business. We understand your fears and hopes and are constantly making efforts to improve our platform and help you put your best foot forward.

Due to legal regulations and social norms, advertising dating and adult products through roadside banners or pamphlets is not allowed. These businesses need digital platforms that attract the right audience. However, digital advertising for these products can be tough because of strict rules, limited reach, and a lot of competition.

Many ad networks place a ‘No Entry’ sign on these categories, and some publishers do not allow these types of online ads on their websites; 7Search PPC finds innovative ways to help dating and adult businesses reach their target audience effectively.

This case study will provide insights that could be valuable if you’re running a dating or adult business and looking to promote it successfully.

The Size and Growth of the Online Dating Market

The online dating business creates apps or websites where people can connect for relationships, friendships, or casual chats. These platforms use profiles and matching tools to help users find the right match. They make money through subscriptions, ads, or paid chat rooms. Online dating businesses are categorized into various forms:

1. General Dating
2. Niche Dating
3. Match Making
4. Adult Dating

If we talk about market growth, we bet that the size and growth of the online dating industry are beyond what you might expect. We were also shocked when we reviewed the data and couldn’t believe our eyes at the immense potential of this market.

• The Online Dating market is projected to generate US$3.05 billion in revenue in 2024. From 2024 to 2029, the market is forecast to grow at an annual rate of 2.48%, reaching US$3.45 billion by 2029.
• The Online Dating market is expected to have 462.5 million users by 2029. In 2024, about 5.0% of people are expected to use online dating, and this is projected to increase to 5.7% by 2029.
• The average revenue per user, or in short, ARPU, is expected to be US$7.80. Globally, the United States will generate the most revenue, with US$1.39 billion expected in 2024.

(Data Source- Statista)

Year-Wise Growth of Online Dating Apps Users

Digitalization plays an important role in increasing the usage of online dating apps, including adult dating. As people gain more knowledge about these dating apps, user enrollment also increases every year.

Adult Advertising Guide: Top Examples, GEOs, and Ideas

As shown in the bar graph, in 2015, the number of dating app users was only 198.6 million, and now it is expected to reach 361.3 million by the end of 2024.

Above, you can see the growth of users (in millions) who use online dating apps year by year.

The dating business model is clear-cut. It mainly focuses on attracting customers who want to fill the empty space in their lives by making the right match or looking for a partner who can satisfy their naughty desires.

These companies provide two choices: a subscription-based model and a non-subscription-based model.

1. Subscription-Based: In this model, companies take a subscription fee to access all the dating platform’s features for a specific period. This includes unlimited messaging, profile visibility, and other premium services for adults.
2. Non-Subscription Based: In this model, dating businesses hide many options, and some features are available only for a limited time.

In the figure below, two lines are displayed: one represents the growth of users using subscription-based dating apps, while the other shows the growth of users using non-subscription-based dating apps.

The True Scale of the Adult Market

It all starts with a secret desire. Desire creates wants, wants creates demand, demand creates supply, and if all goes the right way, growth becomes possible. The adult market is different from other industries. Here, people can’t openly watch or use adult products and services, but most importantly, they are used for sure, which is why the market size continues to grow every year.

The adult entertainment market has witnessed magnificent growth recently. It is expected to increase from $60.62 billion in 2023 to $65.95 billion in 2024, growing at a rate of 8.8% per year.

According to a report by The Business Research Company, the adult market is projected to continue expanding in the coming years, reaching $93.23 billion by 2028, with an annual growth rate (AGR) of 9%.

Age Segmentation of Adult Website Visitor Traffic

This demographic analysis of visitors by age provides valuable and informative insights for advertisers targeting specific age groups for adult advertising. We have researched different age groups and their behavior, which are given below (Please note that this age group includes a mix of males and females.)

1. 18-24 Years:
   • Percentage: Around 27% of visitors.
   • Behavior: This age group tends to be the most active internet users, with a higher inclination towards exploring various types of adult products and services.
2. 25-34 Years:
   • Percentage: Around 26% of visitors.
   • Behavior: This age group is often highly engaged and typically spends more time on adult websites. It also includes recently married couples who may want to spice things up by purchasing kinky products.
3. 35-44 Years:
   • Percentage: Around 19% of visitors.
   • Behavior: People in this group typically look for more specialized content on adult websites. They are usually more financially stable, which means they may spend more on premium or paid content.
4. 45-54 Years:
   • Percentage: Around 13% of visitors.
   • Behavior: This group might prefer more specific or traditional content. Since they usually have more time to browse, they may check out a wider range of adult websites.
5. 55-64 Years:
   • Percentage: Around 9 % of visitors.
   • Behavior: People in this group may visit adult websites less often, but they usually search for specific content. Many in this group visit these sites to reconnect with intimacy, especially after life changes like divorce or retirement.
6. 65+ Years
   • Percentage: Around 6% of visitors.
   • Behavior: Visitors in this group are less frequent but may seek content related to intimacy and personal connections.

Countries with the Most Visits to Adult Websites

Countries with the most visits to adult websites tend to vary depending on the data sources and the metrics used (e.g., overall traffic, per capita visits, etc.). However, we’ve tried our best to find the countries that consistently rank high regarding adult website traffic. Below, you can see the traffic divided by different age groups, along with the corresponding percentages.

Gender Proportion of Adult Website Visitors

Some adult products and services are not suitable for all genders, as they are designed for specific needs and preferences. For advertisers, it is essential to understand the gender distribution of visitors on adult websites (country-wise) to enhance their ad campaign strategies. Below, you can see the proportion of adult website visitors by gender.

Navigating Advertising Challenges in Dating and Adult Businesses

Adult advertisers face several challenges due to industry rules, restrictions, and the nature of their content. To better understand these issues, we decided to investigate further and identify additional problems faced by advertisers.

We compiled a list of advertisers running ad campaigns in the dating and adult category at 7Search PPC and sent them a set of random questions. As a result, we identified some common problems. (The problems they mentioned were the ones they faced before joining our ad network):

Ad Platform Restrictions

Many mainstream digital advertising platforms, like G****e, have strict policies against advertising adult content. This limits the ability of adult advertisers to use these ad platforms to promote their adult offerings effectively. This limitation blocks their path to success and forces them to depend only on specialized adult ad networks, which might not have the same reach, targeting options, or ad costs.

Mr. George (Advertiser at 7Search PPC): I felt like I was doing something illegal because many major ad platforms banned my adult ads.

Stigma and Negative Perception

Advertisers in the adult industry often face a negative social stigma, which can affect their total earnings. Publishers put themselves out, and they never allowed such adult content on their websites because it can harm their reputation and they might lose their earned audience.

Miss Kerry Peterson (Advertiser at 7Search PPC): Well, the challenges are numerous in the adult industry, but the main one I’ve encountered is the need for an ad network that matches my adult ads with adult websites and blogs. 

Compliance with Regulations

Different countries and regions have diverse regulations regarding adult content. Advertisers must ensure they are compliant with local advertising rules and laws, which can be complex and constantly changing.

Mr. Robert (Advertiser at 7Search PPC): Dealing with different rules in each region is tough for me because it’s hard to keep up with constantly changing laws.

Limited Targeting Options

With many restrictions on adult content across most advertising platforms, advertisers have limited options for precise audience targeting. This can lead to less effective ad campaigns, as advertisers may not be able to reach where they get the maximum visibility on their adult ad campaigns.

Mr. George Kent (Advertiser at 7Search PPC): I chose an ad network to promote my adult products, but I was disappointed when I saw the limited targeting options available. I think this was the major problem at that time. 

Merging ‘Dating’ with the ‘Adult’ Category: A Bold Move by 7Search PPC

If you are using 7Search PPC to promote your dating or adult business, you might be aware of the merger between these two categories. If you’re a new visitor looking to promote your adult or dating products and services, don’t be confused. Now, when creating your ad campaign, you will find the “Dating and Adult” category under the Campaign Category option.

Why have we merged both categories?

At the start of 2023, we set several ambitious goals for our ad network, 7Search PPC, and one of them was to deliver the best results to our adult and dating advertisers. After holding many meetings, analyzing data, and consulting experts, we decided to merge these two categories for the following reasons:

The Search Intent of the Audience Is the Same

As we all know, the dating and adult categories attract similar kinds of audiences who are seeking intimate or personal connections. This overlap in search intent allows us to target the same group of users with relevant PPC ads, making it easier to optimize ad campaigns and increase engagement. By merging both categories, advertisers can now better address the needs of users looking for personal or romantic experiences.

We Can Use Publishers for Both Categories

Merging the dating and adult categories allows us to use the same publishers for both types of content. This is a smart move because publishers who focus on one category can now show ads from both. This increases the number of ads they can allow on their websites. As a result, our ad network becomes more efficient and smoother for both advertisers and publishers, which helps improve ad performance.

Delivery of Higher-Quality Traffic

Quality traffic matters and we are dedicated to providing it to our respected advertisers. By combining both categories, they can now attract more quality traffic. Users looking for dating or adult-related content are likely to interact with ads in both categories, which allows us to provide good traffic. As a result of this move, advertisers are getting more leads than before at 7Search PPC.

Publishers Can Get Better Monetization Opportunities

We believe in a balanced approach, where we not only bring opportunities to advertisers but also offer amazing benefits to publishers. With a merged category, publishers can earn more by promoting ads from both the dating and adult sectors. This combination opens up more opportunities for monetization, as they can run ads across a larger audience base and benefit from a wider range of advertisers.

The result? A daily increase in the publishers’ earnings graph at 7Search PPC.

Top Countries with Most Dating & Adult Advertisers on 7Search PPC

Our ad network has made its mark in various countries, starting in India. Today, advertisers from all corners of the world, especially those in the dating and adult categories, are talking about us. Assured success is our USP, and advertisers are gradually experiencing it.

Around 91% of advertisers who created their ad campaigns in the dating and adult categories found our platform through organic search. This percentage is a testament to our success—when clients actively search for your name on search engines, it speaks volumes about the reputation you’ve built.

Year-by-Year Growth of Dating and Adult Advertisers

We are proud to have earned the trust of advertisers in the dating and adult categories. Since 2019, the number of advertisers on our platform has grown from 49 to an impressive 712* in 2024. This growth is because, from the start, we have focused on providing high-quality traffic, strong targeting features, and a safe environment for dating and adult ads.

We understand the specific advertising needs of this niche and welcome advertisers looking to overcome the barriers imposed by many ad networks. Our continuous focus on delivering results has made us a trusted choice for advertisers looking to grow in this competitive space.

(*Year 2024 is about to end, and we are fully confident that we will touch the figure of 800.)

Best-Performing Campaigns in the Dating and Adult Category

We understand that you’re eager to learn more about the outcomes of our success. At the core of our achievements lies the success of our clients. When they are satisfied with our advertising services, we consider it a significant accomplishment. With most of our clients expressing satisfaction with our ad network, our team recently decided to analyze the top-performing campaigns within the dating and adult category. Here’s what we found.

In the above table, you can see that the top five high-performing campaigns are running under the dating and adult category on 7Search PPC. Our client, Mr. Rodney Watson, has received the most impressions and has spent $700.03 so far. The runner-up, Mr. Jocelyn Ping, has received 250,478 impressions and spent $1,050.08, which is more than Mr. Watson’s.

From this, we can infer that while upgrading the budget is important, the most crucial factors are your targeting strategy and choosing the right ad format for your dating and adult ad campaign.

The Growing Publisher Base in Dating and Adult Category on 7Search PPC

Numbers that speak louder than voices:

(*The publishers’ data in the above table was collected at the end of November; the number might increase by the end of 2024.)

When we first entered the world of ad networks, we were new to it, and, to be honest, we didn’t fully understand the value of publishers. However, as time went on, we began attracting advertisers from various verticals, which helped us realize the true importance of publishers.

As you see in the above table, in the dating and adult vertical, we started with just 78 publishers. Now, as we approach the end of 2024, that number has grown significantly to 4,023 publishers.

Country-Wise Impressions in Dating and Adult Category on 7Search PPC

The data shows that 7Search PPC has a strong reach in different countries within the Dating and Adult category. With many impressions across various global markets, our platform gives advertisers the chance to connect with a wide and active audience.

Ad Format Preferences Among Dating and Adult Advertisers

On 7Search PPC, dating and adult advertisers are using a mix of creative ad formats to engage their audiences. The most popular choice is Banner ads, with 43% of advertisers opting for them.

Native ads come next, making up 22%, while Text ads account for 16%. Popunder ads are used by 11%, and In-page push ads are selected by 8%. This variety of options allows advertisers to choose the best format that fits their campaign goals and helps them connect with their audience in the most effective way.

Final Outcomes?

• The online dating and adult markets are experiencing significant growth, with a growing number of users and revenue.
• Due to societal norms and regulations, traditional advertising methods are limited for these industries and are no longer effective.
• Many digital advertising networks restrict adult and dating content, which makes it difficult for dating and adult advertisers to reach the target audience.
• 7Search PPC offers a specialized platform to help businesses in the dating and adult industries overcome advertising challenges and reach their target audience effectively.
• Understanding the age demographics of the target audience is crucial for dating and adult advertisers.
• 7Search PPC addresses common challenges faced by advertisers in dating and adult industries, such as platform restrictions, stigma, regulatory compliance, and limited targeting options.

Ending Note

7Search PPC has effectively solved the common problems faced by advertisers in the dating and adult industries, such as strict regulations and negative perceptions. Our ad network has provided an innovative solution by offering targeted, high-quality traffic and ensuring compliance with regional advertising laws.

Through its approach, 7Search PPC has not only enhanced ad performance but also created valuable monetization opportunities for publishers. Our efforts to provide amazing results to our beloved clients will never stop at any cost because our goal is big, and our commitment is even bigger.