Gambling is a beloved pastime for many, and if you ask any Malaysian, they’ll agree with a resounding ‘Sudah Tentu’ (Of Course!). Gamblers love the thrill of the game and embrace the triumphs and setbacks that come with it.

Such intense public interest has made gambling in Malaysia witness significant growth. As this opens up new opportunities in this GEO, the challenges are no less. Regulations, competition, and restrictions—you name it. But the right strategies can make all the difference.

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In this blog, we will explore the best strategies for attracting gambling traffic in Malaysia and discuss the opportunities and challenges that come with it.

Why Seek Gambling Traffic in Malaysia When Other Countries Exist?

There are plenty of countries where gambling is not just legalized but also normalized. Sadly, Malaysia is not one of them yet. So, what makes this country a favorite among most gambling advertisers? The answer lies within its people.

With easy access to the web and mobile devices, along with a younger audience often engaging in online gaming, the country has much to offer. Obtaining traffic is easy, and generating revenue is even easier, making advertisers focus on Malaysia in addition to other countries.

Opportunities for Gambling Platforms in Malaysia

If you’re wondering whether working to attract gambling traffic in Malaysia is even worth it, the answer is yes. The GEO comes with plenty of opportunities, and here are a few statistics and reasons in favor of it.

• According to a report by Statista, revenue from the gambling market in Malaysia is expected to reach US$2.64 billion in 2025, with a CAGR (2025-2029) of 1.60%, resulting in an estimated market value of US$2.81 billion by 2029. The data shows that gambling platforms have a great opportunity to make significant money in Malaysia in the coming years.
• While gambling is regulated, the Ministry of Finance is allowed to grant permits for lottery activities under certain conditions. Currently, there are six legal lotteries and one licensed land-based casino in operation. This signifies that despite regulations, people in Malaysia do believe in games of chance and luck.
• Malaysia has a high rate of mobile phone users and people accessing the internet, which is positive for your gambling platform. This signifies a broad potential for targeting and reaching relevant users.
• Younger audiences, aged between 18 to 25, are seen gambling more- a direct result of easy internet access. This younger group of users is often open-minded enough to try their luck with other gambling platforms.
• Regardless of the legal status, many Malaysians have remained fixated on their interests. They are often seen betting on local and European sports matches to show their love for the sport. Games like slots and poker are also played as an alternative to real casino games.
• Another aspect to consider is that most Malaysians are risk-takers. They can manage themselves when they experience losses and are capable of handling risks associated with gambling. Their willingness to face uncertainty for the possibility of a reward is another opportunity to tap into.

iGaming Affiliate Marketing: Grow Your Online Gambling Business

Challenges Advertisers Face When Promoting Gambling in Malaysia

Let’s not forget that gambling is a sensitive topic in Malaysia. While there are opportunities to get gambling traffic in Malaysia, challenges do come along. Here’s how you can tackle each one of them effectively.

Age Restrictions

When targeting your ads, it’s best to reach an audience that can legally watch them and play gambling-related games. Your ads should never reach a minor audience and always comply with the country’s age restriction policies. In Malaysia, the legal age for licensed gambling activities is 21, so it’s advisable to comply with this to avoid any legal issues in the future.

Penalties

You might face penalties and violation charges if your business doesn’t comply with the rules and regulations. Look at the legal issues that may arise and create a plan to tackle them early on. Promote responsible gambling, avoid mentioning any political figures in your campaign, and dodge any form of content that may cause controversy.

Challenges in Ad Networks

Many ad networks, like Google and Bing, do not allow gambling ad campaigns to run if they don’t comply with the local laws of the country. Therefore, the biggest challenge you might encounter is finding the ideal ad network for yourself. Our ad network, 7Search PPC, is one of the best options out there if you wish to buy iGaming traffic. With six available ad formats, three pricing options, and a multitude of other features, we ensure that your ad reaches the right people without any barriers or penalties.

Social Media Restrictions

Social media platforms are a one-stop solution for many businesses. But that might not be the case when it comes to advertising gambling on social media platforms in Malaysia. Platforms like Instagram and Facebook often restrict or ban gambling ads, especially in countries like Malaysia, where gambling is a sensitive topic. Try to take up some creative approaches using content that doesn’t highlight gambling too much.

Pro tip here: use alternative words for gambling, such as iGaming.

Strategies to Attract the Best Gambling Traffic in Malaysia

If you want to attract the highest-quality gambling traffic in Malaysia, it’s time to step up your game. Implement the following strategies to ensure your gambling business in Malaysia soars.

Pin-Point Targeting

Identifying and targeting the right audience for your gambling platform is essential for multiple reasons. One, it saves time and ensures that your efforts are worthwhile. Two, to attract the right gambling traffic in Malaysia. And three, for a personalized approach that better resonates with the audience.

Do your research and learn about the demographics, interests, and online behavior of Malaysian gamblers. Once done, you can move forward with setting up targeting options in your campaign.

Our ad network, 7Search PPC, offers multiple targeting options for drawing in high-quality gambling traffic in Malaysia.

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You can target on the basis of:

• Device Type
• Operating System
• Country, State, and City

Additional Tip: Don’t limit your GEO to Malaysia only. Expand your campaign to other countries as well for better results.

Right Content Engages Right People

When creating a gambling ad creative, you must look out for the content before it gets delivered. If the content is engaging, you can easily entice players to try your gambling platform. This will benefit you overall by building a strong reputation that attracts competitive players from across Malaysia.

The more engaging content you create, the better your results will be. Keep it simple and easy for people to understand. Focus on brevity and concise your messages to convey them effectively. What you offer to the players is crucial and must be expressed in limited words, as people do not engage with lengthy content.

Pick The Right Ad Format

Choosing the right ad format is needed to connect with your audience in an engaging and relevant way. Once you do, you’ll be sure to achieve maximum results and improved conversions. You don’t want to be one of those businesses that lost the game because of the wrong ad format.

Start by understanding the target audience and their preferences for what ads they click on the most. Check statistics from your past ad campaigns to see which ones have worked the best.

7Search PPC offers six leading ad formats, which you can mix up to create campaigns that lure gambling traffic in Malaysia. You can choose from:

• Text Ads
• Native Ads
• Banner Ads
• Popunder Ads
• Interstitial Ads
• In-Page Push Ads

Focus on a Strong CTA

Focusing on a strong CTA is vital as it engages users and guides them to take the next step. Think of it as a designed prompt used for immediate response or sales. People can simply click on it, be directed to your website, and register on your gambling platform.

When it comes to gambling, phrases like “Get Your Bonus” or “Join for Fun” act as effective CTAs. Let the players know what they can achieve through your platform. Localize them, and you might just win over the gambling traffic in Malaysia.

Create a Consistent Color Theme

Using the same colors for your gambling platform and ads can make your brand easier to recognize. When people see your ads repeatedly with the same look, they start to remember and trust your brand more.

Suppose your platform uses a red color theme. Incorporate it in your ad elements, such as in fonts and visuals, to create a consistent harmony. The red theme here will become your brand’s mark, sparking curiosity among viewers and making them want to explore your offerings. A unified brand experience like this is enough to turn potential leads into players.

Use Catchy Visuals

The gambling ad market is highly competitive and crowded. It’s tough to stand out unless and until you use relevant images that are catchy enough to draw attention.

But this doesn’t mean being clickbait-y. Suppose you offer something and show something else entirely. People will click away and never sign up to be players. Instead, use high-quality visuals that reflect what you deliver. Show slot tables and spin-to-win wheels, games offered at your casino, real players making huge money, or symbols for discounts and bonuses. This can compel users to interact with your ad and attract gambling traffic in Malaysia like no other.

High-Performing Ad Formats in Malaysia

When we talk about ad formats, we know that not all work the same. At 7Search PPC, we offer six different ad formats. Once we analyzed our past ad campaign data, three of them proved to be the top performers. While the data took into account gambling businesses across the world, we believe that it will work in attracting gambling traffic in Malaysia as well.

Our case study talks about success in the iGaming industry with 7Search PPC, where you can find everything about the ad formats in detail. But for now, here’s a quick recap:

Banner Ads

Banner ads are one of the top advertising formats preferred by many iGaming advertisers. They are rectangular image ads designed to draw eyes and keep the audience engaged for a longer time. You can see them on the top, bottom, or sides of a web page. When done right, it’s hard for viewers to resist clicking on them.

It’s a perfect choice for advertisers who are looking to get gambling traffic in Malaysia through visual appeal.

Popunder Ads

What are the chances of encountering no ads when you open a website? Probably zero, which might get a bit irritating in the long run. This is where popunder ads come in, sneaked in behind the user’s current window. The best part about them is that they don’t disrupt the user experience throughout their browsing.

They are ideal for engaging users, encouraging them to click on your ads and consider what you have to offer.

In-Page Push Ads

In-page push ads pop up on the user’s screen at the bottom or top corner of the webpage without needing any subscription. They are quite popular among advertisers because of their eye-catching and attention-grabbing nature. You can think of them as notifications on web pages, carrying an icon, title, and a brief description.

This ad format can be a good idea if you want to target your audience and attract gambling traffic in Malaysia without taking up too much space.

Online Ads: An Overview of Online Ad Formats and Types

Final Words

So, adakah anda bersedia untuk mengembangkan perniagaan anda? (Are you ready to grow your business?)

Gambling in Malaysia, despite all the regulations, is expected to reach its peak in the coming years. We just saw why an increasing number of gambling advertisers are choosing this GEO alongside other countries. Opportunities are endless, and tackling challenges will be a breeze if you use the right strategies. So, pull up your socks, get the right advertising partner, and watch your gambling traffic in Malaysia soar within minutes.

Launch Your Gambling Campaign Today – Sign Up Now!

Frequently Asked Questions (FAQs)

How easy is it to attract gambling traffic in Malaysia?

Ans. Attracting gambling traffic in Malaysia is pretty easy if you have the right strategies in hand.

Which is the best gambling ad network?

Ans. When it comes to gambling advertising, 7Search PPC takes the top spot. We offer various ad formats, detailed analytics, and additional features, making it easy to attract relevant traffic.

Why is targeting so crucial when advertising?

Ans. Targeting becomes a crucial part of advertising as it engages the audience that is looking for the services you offer. And most importantly, it ensures that all your efforts are worthwhile.

What are the top three ad formats you can use for gambling advertising?

Ans. Banner ads, popunder ads, and in-page push ads are the top three ad formats most effective in attracting gambling traffic in Malaysia.

Why is focusing on age restriction crucial when advertising a gambling platform?

Ans. If your gambling ads target a minor audience, you may encounter legal issues. So, it’s best to adhere to age restrictions and not target your ad to anyone below the age of 21.

What if we tell you an easy way through which you can gain gambling traffic in Indonesia? No penalties, no business shutdowns, and no jail-times. Just cautiously taking the hot table by targeting the audience that matters. Sounds appealing?

Access Top-Tier Gambling Traffic Now!

With this blog, we’ll explore the current Indonesian market and its opportunities. We’ll also tell you how to play your cards right to win over the audience. Let’s roll in!

Is it worth it to acquire gambling traffic in Indonesia?

Just the right question! When we talk about gambling regulations in Indonesia, there is no straight answer.

Legally speaking, gambling is forbidden in the country. The religious stance towards it is also not that positive. However, the market is still growing and thriving. Gambling has long been a part of Indonesian culture and is doubling up with the new generation having gadgets in their hands.

With all the local physical casinos being banned, players have shifted to low-risk online gambling websites. Regulations are relatively lenient here, making the opportunity present itself right before you.

So overall, yes, it is worth it to acquire gambling traffic in Indonesia.

Scope for Gambling Advertisers

We understand how hesitant most advertisers are when it comes to getting a hold of gambling traffic in Indonesia. To ease all your worries, we have compiled a list of statistics that prove the wide scope within the country.

Growing market

According to reports published by Statista, Indonesia’s gambling market revenue is projected to reach US $1.81 billion in 2025. The same revenue is expected to show an annual growth rate of 1.60% (2025-2029), with the projected market volume being US $1.93 billion by 2029. New players are taking interest, making the total number of estimated players reach 9 million by 2029.

Easier Access

The extensive use of smartphones and unrestricted access to the Internet has made it extremely easy for players to access gambling platforms. User penetration in the market will be at 3.08% in 2025, with almost 61% of the users being in the age bracket of 18 to 24 years. (Source: Statista and Source.io).

Sports Betting

Indonesians reach their peak enthusiasm when it comes to betting on sports. A survey conducted by TGM Research in 2022 showed that 38% of the population had been involved in sports betting activities in the past 12 months. Out of these, 18.93% bet a few times a week, 8.67% bet once a month, and 36.75% bet a few times a year or less.

Low-Cost Traffic

Gambling traffic in Indonesia is one of the cheapest traffic to get. Since gambling is already restricted, there’s not much competition from the local casinos and sites. On 7Search PPC, you can get this traffic at a very low rate. The minimum bid for the CPM (cost per mille) model starts at $0.0003, and for the CPC (cost per click) model, it starts at $0.15.

How to Create an Effective Gambling Ad Campaign

A Simple Guide to Achieve Gambling Traffic in Indonesia

Now that you know how the situation of online gambling in Indonesia is, here’s the guide we promised. Just follow along the steps, and you will start seeing traffic from the country in no time.

Know your audience

When we talk about Indonesia, you have to be very careful about who you target offers to. Not everybody will be pleased, and we are not here to do that either. Understanding the characteristics of your audience will one-up your ability to create better ads.

When it comes to demographics, most Indonesian gamblers fall under the age group of 18 to 24, followed by 25 to 34. Out of these, we have 68% of the female population, while the rest 32% is the male population. Clearly, we can see that women are leading this sector. (source: start.io)

While their preferences vary, most Indonesian players prefer games with a regional flavor. It can be in the form of slots, live dealer games, roulette, blackjack, poker, and table games. Just like players all around the world, they are driven by the desire to earn money, followed by the excitement that comes with it

Set your goals

No advertising is complete without setting a campaign objective. You wish to gain gambling traffic in Indonesia, but why? What would success mean? Goals are more than just a mere statement. They determine the path and measurable framework of your campaign.

You can set your campaign goal to:

• Brand Awareness and Reach
• Website Traffic
• Lead Generation
• Player Acquisition

If you are just starting out, we recommend setting your goals to brand awareness first. While users learn about your gambling site, you can keep yourself busy understanding their behavior. Slowly and gradually, shift your focus to lead generation and player acquisition.

But hey, it totally depends on what you want to do! If you’re unsure and just want to test the waters, then 7Search PPC allows you to create a campaign even without a specific goal in mind.

Adhere to regulations

Google and Meta don’t allow you to buy gambling traffic in Indonesia. So it’s better to stay safe and avoid advertising platforms that will ban your ad anyway. No point in paying penalties.

Instead, you can use other gambling advertising networks like 7Search PPC to run your ads without any worries. The platform is easy to get started with, offers the most competitive bids, and has a premium inventory of publishers to ensure seamless delivery of ads.

Pick your ad formats

Believe it or not, not all ad formats work in favor of gambling. Imagine yourself as the audience who comes across two gambling offers. One is a banner with flashy colors and expensive slot machines, offering a chance to make big wins. Another one, on the other hand, is a sad, boring text ad. Which one would you prefer? Obviously the first one, unless the text ad has something amazing to say.

Players are always picky with what they are shown. At 7Search PPC, most gambling advertisers see gambling traffic in Indonesia from the banner, in-page push, and popunder ad formats.

• Banner ads are made up of static images and graphics that visually appeal to the audience. They can be framed in multiple different sizes and hold attention for longer periods.
• In-page push ads work like notifications. They pop up in the corners of the web pages and prompt users with a CTA without annoying them too much.
• Popunder ads are for times when you want engagement without interrupting the user’s experience. Here, the ads appear behind the current window.

In addition to these, we also offer Native and Text ads that you can use according to your requirements.

Customize your ad creatives

While everything else works on the backend, it’s your creatives that will be presented at the forefront. You don’t want them to pass off as ‘just another spam’. So what works? Here’s what you can do:

• Use bright colors and images associated with luck and casinos.
• Write your ad copy in Bahasa Indonesia for better appeal.
• Use local slangs like Menang Besar! (Win Big!) for better localization.
• Incorporate cultural elements like lucky numbers and signs.
• Promise a win in clear numbers, such as ‘Bet $10, Win $100’.
• Highlight discounts and joining bonuses.
• Emphasize data protection and anonymous play features.

Remember the research you did for your audience in the first? Make sure to put it to use while writing ad copy and creating visuals.

Target and Launch

We’re almost there! Targeting is important to ensure you attract the right gambling traffic in Indonesia. With 7Search PPC, you can target your ads based on location (city, state, and country), device type (desktop, tablet, and mobile), and device OS (Android, Apple, Windows, etc.). We’re not limited to Indonesia, and you shouldn’t be either. Our ad network covers over 239 GEOs, allowing you to expand your business across the world.

Once done, choose your bidding and make your campaign go live.

Test and Optimize

Successful campaigns don’t end with the initial launch. Gambling laws and consumer preferences are constantly changing. Advertisers need to keep up if they wish to continue advertising iGaming in Indonesia. Test different ad elements and targeting to find the ones that appeal to the masses the most. Optimize based on past data and current changes so that you always have fresh offerings to deliver.

Launching Gambling Ads in Brazil: A Step-by-Step Guide

Conclusion

Indonesia has long been a GEO of choice for many advertisers. But sadly enough, entering this market has not been easy until recently. As connectivity through the internet grows, it has become way too convenient to advertise here. Challenges arise, but the right kind of research and messaging is often enough to brush them off. But it’s always better to play safe.

Start slowly to gauge what you’re getting into. Once you become an experienced advertiser, there’s quite literally nothing stopping you from finding convertible traffic in Indonesia.

Target Indonesian Gamblers – Start with Our Network Today!

Frequently Asked Questions (FAQs)

Is there gambling in Indonesia?

Ans. Legally, no form of gambling is allowed in Indonesia. Despite this, the gambling market has seen perpetual growth in the number of players and opportunities in recent years. So yes, there still is gambling in Indonesia.

What is the best source for gambling traffic in Indonesia?

Ans. Ad formats like banner ads, in-page push ads, and popunder ads generate high-quality gambling traffic in Indonesia.

What other strategies can I use to attract gambling traffic in Indonesia?

Ans. Other strategies you can use, in addition to advertising, include SEO, influencer marketing, organic social media, emails, and messages.

Is there scope for sports betting in Indonesia?

Ans. Yes, plenty of people engage in sports betting with the desire to win money and for the thrill that comes with it.

How can I build trust with my audience?

Ans. To build trust with your audience, prioritize transparency and providing value. Make your ads look genuine by showing real testimonials and wins to attract genuine gambling traffic in Indonesia.

This new ad format has been gaining immense popularity lately. But unlike all other ad formats that were easily adopted by marketers, this one is facing quite a few controversies. Some love it because it engages iOS users, contributing to high-quality calendar push traffic. Others think of it as spam.

Start Driving Traffic with Push Ads!

But what’s the real deal? Are calendar push ads really all that effective? Let’s cover everything about them in this blog.

Introduction to iOS Calendar Push Traffic

iOS Calendar Push Traffic refers to the traffic generated through push notification ads sent via the calendar app on iOS devices.

These ads, called calendar push ads, appear as scheduled events, typically including a title, link, and description. They don’t require much effort as they lack any form of image creative, only the consent of the person receiving them which is obviously the hardest part.

Identifying them is pretty easy. They can be sitting on your calendar, looking like:

Greatest game of the season is around the corner! Bet $10, gain $100.

or something like;

Pending Alert! Your package is held at [city] post office.

Although any vertical can utilize them, the highest calendar push traffic is usually seen in the gambling, sweepstakes, crypto, dating and adult, VPN, and antivirus sectors.

How Does it Work?

Calendar push ads work on subscriptions. Users need to opt in to receive promotions from the brand, which are often sent via email invitations or website popups. Once done, ads will appear as scheduled events in the calendars. A reasonable feature is that users are free to unsubscribe from receiving further ads at any time.

How Does it Appear?

Calendar push ads don’t look much different from the usual in-page push ads. Except for the image icon, which is absent in calendar ads, everything is the same. You can find:

• Title: The title is the headline part of the ad, often highlighted in bold. Most advertisers keep it short and to the point, within 5 to 10 words. The purpose is to convey the product or service’s primary feature to attract users’ attention and get them to engage.
• Text: Text is optional, but is often seen as an extension to the main headline. Think of this as the description you can add about your product or service. It can be a bonus offer, a discount, or a one-sentence review.
• URL: URLs contain a link to your landing page. Their purpose is to redirect users to your website or app for further conversions. Optimize your landing page and URL well to make them compatible with your ad.

Become The Master Of In-Page Push Traffic: Tips & Tricks

Why it Works- The Pros

You’ve probably heard praises about calendar push ads from fellow advertisers. And understandably so- because they provide plenty of benefits. Here’s what makes them work:

• More visibility: Banner blindness is reaching its peak as the web is already filled with ads. But when you deliver them directly to mobile devices, visibility and engagement will naturally increase.
• No images required: Calendar ads don’t require images. All you need to do is come up with a catchy headline and ad copy, making it very convenient for anyone to create these ads. Even beginners and rookies with minimal knowledge of design can do it.
• High-quality traffic: These ads target a very high-quality audience of iOS users, who are often assumed to have higher incomes. Since users have opted in to receive ads themselves, the traffic will include relevant audiences only.
• No ad block issue: Ad blockers are a serious issue when it comes to advertising. Calendar ads can bypass any such ad blockers as they are delivered directly to mobile devices.
• Perfect timing: Calendar ads are known for their quick launch and prompt delivery. They can be triggered right before an event, a flash sale, or a time-sensitive offer.
• Personalized approach: When ads appear as a user’s scheduled event, it gives it a solid personalized touch. You can make people feel as if the ad was specifically meant for them.

Why It Doesn’t Work- The Cons

You saw this one coming. Each ad format has its cons, and calendar ads are no exception. Here’s why they may not work to attract relevant calendar push traffic.

Requires subscription

Users are always skeptical about subscribing to anything, especially ads, on the internet. Since you cannot target these ads without obtaining permission from users, it might not work. Subscriptions are likely to be low, and calendar push traffic might even be negligible.

Users can unsubscribe anytime

If users feel that your ads are spammy or don’t provide any value to them, they can choose to unsubscribe at any time. This will remove the only form of connection you may have with them.

Often appear as spammy

Since the web is already full of ads, nobody likes receiving ads on their mobile devices, too. This can make calendar ads look extremely spammy and might even dim your brand reputation in the long term.

Limited customizations

Calendar push ads restrict you to simple text and URLs. There is no scope for any rich media (images and videos), which might lead to lower engagement.

No real-time optimization

Once a scheduled event ad is added to a user’s calendar, it cannot be optimized in real-time. Heading, text, and URL remain fixed, and you have to start a new campaign all over again for changes.

Limits Targeting

A major drawback is that these ads target iOS and macOS users only. The Android user population, which is a lot when it comes to mobile advertising, is completely missed.

A Better Alternative: In-Page Push Ads

While calendar push ads are a revolutionary new ad format, they still have a long way to go. So, if you want to stay on the safer side and not experiment much, we have an alternative for you: In-Page Push Ads.

In-Page Push Ads are advertisements that show up as notifications directly on websites instead of mobile devices. They have the typical look of a notification (icon, headline, description, and CTA) and often appear at the top and bottom corners of the webpage.

We have conducted a thorough comparison to help you understand the nuances better.

A Close Reading

As you can tell, both calendar ads and in-page push ads have their pros and cons. When one excels in quality traffic, the other excels in engagement.

Speaking on broad terms, calendar push traffic is still fairly new and needs to prove itself to the world. On the other hand, web push advertising has already proven itself to the world, reaching a forecasted ad spending of US $3.08 billion in 2025.

But that isn’t to say that calendar ads aren’t worth a shot. The right strategies and constant experimentation are bound to result in high-quality calendar push traffic. So, if you have the time and money in your hands, it’s worth giving them a shot.

If that’s not a viable option, then 7Search PPC has five other ad formats that you can explore. Among them, our in-page push ads are a top choice for advertisers, known for their easy setup and high engagement potential. With our ad network, you can get the most out of your advertising budget while reaching a wider, more responsive audience.

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Conclusion

In the end, we can say that calendar push ads will be the next revolution when it comes to online ad formats. But there’s still time to spare until they become a popular, more reasonable choice. If you’re sure about your audience and know just what they need, then definitely go for it. Calendar push traffic is still in the making, but if you figure out the right strategy, then it can be a boon for you.

But if you have your doubts, then it is better to be on the safe side and stick to other conventional means. Always keep an eye out because you never know which ad format might just be the next game-changer!

Frequently Asked Questions (FAQs)

What are calendar push ads?

Ans. Calendar push ads are a type of ad format that appears on iOS devices as scheduled events. Users receive them on their calendar apps only when they choose to opt in

What is calendar push traffic?

Ans. Calendar push traffic refers to the traffic generated by calendar ads. This is typically good-quality relevant traffic from iOS users

Are calendar ads effective?

Ans. Yes, these ads can prove effective if you are looking for high-quality calendar push traffic and better visibility. However, they can often be seen as ‘spammy’ and don’t have much scope for engaging media

Is there a better alternative for calendar push traffic?

Ans. In-page push traffic is a better alternative to calendar push traffic. The ads don’t require any opt-in and have a wider targeting and media potential.

Calendar Push ads vs. In-Page Push ads, which is better?

Ans. While it depends on your target acne and campaign objective, in general, in-page push ads are considered more effective because of their higher engagement, flexibility, and visibility.

So, how can they overcome these barriers? 7Search PPC offers a solution with its targeted, cost-effective, and performance-driven ad solutions.

Boost Your Healthcare Brand – Launch Your Campaign Now!

Remember the COVID-19 pandemic? It was a time when the whole world trembled. Every system came to a halt—whether it was transport, daily routines, or financial transactions. However, one industry stood strong like a rock: Healthcare. And we proudly say that we also supported it through our ad network.

Many big pharma brands were ready to offer their medical services to those in need, but due to a lack of awareness, they struggled to reach them. We cleared the path for them by displaying their healthcare ads to the right audience—thanks to our unbeatable algorithm. This not only helped them earn consumers’ trust during a challenging period but also enhanced their healthcare brand’s visibility despite intense competition.

This case study will provide insights into how we tackle the biggest challenges in the healthcare advertising—trust, competition, and awareness. You will also see how we have successfully delivered ad campaigns so far.

First, Let’s Diagnose the Healthcare Industry

Digital advertising in healthcare is a tough nut to crack! With ever-evolving regulations, strict data protection laws, and the challenge of earning patient trust, every sector—from hospitals to pharma—faces unique hurdles. To succeed, you need a smart, compliant, and patient-centric approach.

However, just like a coin has two sides, the healthcare industry also presents both challenges and rewards. If everything goes well in digital advertising campaigns, the rewards can be significant despite the challenges.

Let’s talk about the potential of the healthcare industry. Believe it or not, healthcare is a goldmine of opportunities! The healthcare services market size is set to soar by USD 6,263.7 billion at a CAGR of 8.73% between 2023 and 2028. (Source- Technavio).

Please note that these figures are estimates based on external sources. Actual numbers may vary depending on market conditions at that time.

Digital ad platforms have given healthcare providers new ways to connect with their audience. The image below shows how the healthcare industry has grown over the years, and if it continues to grow at this speed, the upcoming years will be more profitable for healthcare businesses. This growth reflects the increasing acceptance of the healthcare industry, as people are becoming more attentive to their health.

Sectors Covered by the Healthcare Industry

We all see the healthcare industry as a single unit—and that’s true! But let’s not forget that it’s made up of many sectors, each playing a crucial role in medical services, research, and innovation. When they come together, they don’t just form an industry—they create a lifeline for millions!

Countries Known for Providing Top-Class Healthcare Services

There are 195 countries in the world, each with its ability to provide quality healthcare services. Some are developed, while others are developing or underdeveloped in this regard. Among them, a few countries have set the gold standard in healthcare, securing a spot in CEOWORLD Magazine’s Health Care Index 2024. This isn’t just an opinion—it’s an official ranking!

Advertising Opportunities in the Healthcare Industry

The healthcare industry is more than just treatments and medicines—it’s about building strong connections with patients, professionals, and caregivers. As competition grows, healthcare brands need smart advertising to stay ahead.

So, how can they captivate their audience in such a crowded space?

Healthcare businesses build strong connections with their audience through various advertising mediums and strategies. Below, you can explore the powerful advertising strategies we’ve researched for you and the impressive success rates they have achieved so far

The diagram proves it—PPC rules healthcare! Why? It’s budget-friendly, delivers results, and targets the right audience with precision.

The Challenges in Healthcare Advertising

After learning about the healthcare industry and its advertising opportunities, it’s time to talk about the challenges healthcare advertisers face. Advertising in healthcare is not easy, as marketers must overcome many obstacles. High competition costs and strict rules make it even harder. Some of the main challenges include:

Strict Regulations

Healthcare is completely different from other industries. You can’t sell medicine like ice cream, where you say, ‘The summer is so sunny, so why not enjoy this super cool ice cream?’ Customers don’t need a prescription for ice cream, but for medicine, they often do. Healthcare ads face strict regulations, so advertisers must ensure every claim is backed by proof and fully compliant with governing bodies.

Trust and Sensitivity

Healthcare services, especially in areas like mental health and pharmaceuticals, rely heavily on trust. While trust is essential across the entire healthcare industry, patients often make life-altering decisions based on the information they receive. They are unlikely to trust easily until they have a reason to do so.

High Competition

UnitedHealth Group, Abbott, Roche, and Novartis are big names in the global healthcare industry. The competition is tough, as many other healthcare brands try to establish their identity and capture a share of the market. However, in reality, they have only a limited pool of audience to target.

Now, you might be wondering why we use the phrase “limited pool” when there are 8.2 billion people in the world, and healthcare is essential for everyone. The reason is that consumers tend to trust well-established companies and rarely try new ones when it comes to medical care. This makes it challenging for new healthcare companies to gain attention, which is why we use that phrase.

Complex Targeting

Complex targeting has been a major issue for many years. The healthcare industry is broad and covers many sectors like medicines, treatments, insurance, wellness services, etc.

The biggest struggle advertisers face is delivering the right message to the right audience at the right time. Effective healthcare advertising isn’t just about pushing ads—it’s about understanding who needs the service, their location, and much more.

The challenges in finding the ideal audience arise due to the following reasons:

• Different people need different healthcare services, which makes it hard to target them correctly.
• People search for healthcare information and services in different ways, which makes it tricky to reach them.
• The lack of targeting options in ad platforms makes it difficult for advertisers to target their healthcare ads to those who need their services.

Expensive Advertising

High advertising costs pose a significant challenge for many advertisers, as they struggle to allocate a substantial portion of their budget to promoting healthcare services.

But why is that the case? Have you ever wondered about it, especially when healthcare services have high-profit margins, allowing providers to earn well by offering treatment or services?

Here’s the answer: If you get conversions, you can quickly recover your advertising investment and even generate a profit. However, if there is a lack of consumers, how can you recoup the amount invested in advertising or promotions?

Many advertising platforms sell the dream of success, tempting healthcare businesses to join—only to hit them with steep costs later.

7Search PPC: A Solution to Healthcare Advertising Challenges

We love challenges because they make us stronger and more focused. Our goal has always been to expand into all verticals where we can establish our ad network by providing top-notch advertising services without overburdening advertisers with excessive costs. The healthcare industry has always been a top priority for us because we understand its significance.

Promote Your Health Business on a Trusted Ad Network

The solutions you see below did not come about in a single day. We thoroughly researched the challenges advertisers face, identified the most common ones, and discussed them multiple times with the 7Search PPC team. After careful analysis and refinement, we developed and delivered these solutions.

Regulatory Compliance

We operate differently from other ad networks. We don’t just follow the crowd—7Search PPC redefines how ad networks operate, making us truly stand out! The GEOs we offer to our advertisers are not chosen blindly.

At 7Search PPC, we have a dedicated team that closely monitors existing and updated regulations. They pass this information to the ad management team, which thoroughly reviews the ads of our healthcare advertisers to ensure compliance with the regulations of the targeted country in their ad campaign.

If everything is in order, the ad goes live. If not, our team contacts the advertiser and provides all necessary corrections.

Advanced Targeting Capabilities

Success in the digital advertising landscape comes from striking the right balance by delivering seamless ad experiences without losing user interest.

Let’s get straight to the point. An ad’s success depends on two things: the message and the audience.

Advertisers can create and deliver their message by launching an ad campaign; if it doesn’t reach an audience, it fails. You need an ideal audience to watch it without frustrating them.

So, we offer our advertisers advanced targeting options. Now, they can target their audience based on:

• Devices
• Country-wise
• Operating Systems

Cost-Efficient Campaigns

We value every penny that advertisers add to their wallets, hoping to gain clicks and impressions. While other ad networks charge hefty amounts for running ad campaigns on their platforms, 7Search PPC allows advertisers to pay based on either per click (CPC) or per 1,000 impressions (CPM), depending on their goals.

We also offer both manual and automated bidding options, giving them the flexibility to choose what suits them best.

Additionally, we keep them informed about their budget to make sure they don’t miss the opportunity to achieve their goals on 7Search PPC.

Quality Traffic

One of the biggest challenges that advertisers often face in their ad campaign journey is not getting genuine traffic despite making a significant investment. Quality traffic comes from publishers who receive competitive rates in exchange for the ad inventory they provide.

At 7Search PPC, we only allow publishers with real traffic that matches the industries we serve. We place a ‘Block’ sign board for publishers who engage in fraudulent activities like bot traffic, click fraud, or any deceptive practices that compromise ad quality.

Whether it’s about matching the right ad or finding the right audience, our advanced algorithm takes care of the rest.

Result-Driven Ad Formats

By offering the above solutions, we have almost solved the problems of most healthcare advertisers, but there are still some problems that remain to be solved, like building trust and high competition.

These factors largely depend on how advertisers implement their strategies and what kind of offerings they provide in the healthcare sector, as the scenario varies from one advertiser to another.
Nonetheless, we provided them with a stepping stone to enter the competition, and that stepping stone is our five super-powered ad formats. Text ads, banner ads, native ads, in-page push ads, and popunder ads are our game-changing players.

These formats not only enhance audience trust but also help advertisers stand strong against their rivals.

What is an Ad Format And Which is Best For You?

The Top 3 Healthcare Ad Campaigns on 7Search PPC

To understand the effectiveness of 7Search PPC in healthcare advertising, let’s explore the top three ad campaigns of healthcare providers who turned to our platform and achieved their desired results.

(Note: While many healthcare advertisers are achieving success on 7Search PPC, we are highlighting only the top three ad campaigns due to space limitations.)

The time has come to compare the top three healthcare ad campaigns and catch key insights that can help you improve your future ad campaigns.

Let’s start with Thomas Cuevas, a healthcare advertiser who achieved 138,020 impressions and 2,249 clicks (recorded at the time of writing this case study). Mr. Cuevas targeted Australia, Canada, and the United States in his campaign.

Meanwhile, John Herbst received 131,751 impressions and 2,074 clicks, focusing on Canada, the United States, and India. Anna R. Paul garnered 126,435 impressions and 1,935 clicks, targeting only the United States.

Upon analyzing the results, it is evident that strategy plays a crucial role. Mr. Cuevas’ choice of target countries differed from those of Herbst and Anna R. Paul, which impacted performance. Additionally, the selected ad formats also contributed to the variations in results.

The Case of a Healthcare Provider

We always respect the privacy of our advertisers and maintain confidentiality. Therefore, we have not used the healthcare company’s real name in this case study. Instead, we have used ‘ANPP Healthcare’ as a dummy name. However, the case itself is real.

ANPP Healthcare is a new startup founded by three young entrepreneurs who dream of bringing unbeatable innovation as a solution to the healthcare system. Their vision is to ensure that hospital vans reach patients faster than pizza delivery, that no one dies due to a shortage of medicines, and that critical transplants or surgeries are never delayed. The startup was founded in India and aims to expand to half of the world within the next five years.

The Challenge

A growing provider specializing in healthcare services was having difficulty reaching the right audience for its ad campaigns. Their health ads were not performing well on conventional platforms, and they struggled to convert clicks into leads.

ANPP Healthcare came across our ad network, 7Search PPC, but again, they were in the same situation, meaning they were still not getting the desired results.

The Solution with 7Search PPC

ANPP contacted our 24/7 chat support and expressed their concern about not getting the desired results from 7Search PPC. Our chat support executive patiently listened to them. After understanding their issue, the executive realized that the problem was their inability to create a strategic ad campaign. They needed someone to manage their ad campaign effectively.

Chat Support: “Sir, we completely understand your concern, and we’ve got a great solution for you! Right now, we’re offering a free ad manager to advertisers who add $500 or more to their wallets. This would be a great choice for you since you need someone to guide you through every step of your ad campaign. What do you think?”

ANPP Healthcare: “Are you sure we don’t have to pay any extra amount?”

Chat Support: “Absolutely not, sir! There are no extra charges.”

ANPP Healthcare: “Alright, then!”

For those who are not aware of the offer, here’s a reminder! 7Search PPC provides a personal Ad Manager for advertisers who add $500 or more to their wallets. Here are the benefits of having an Ad Manager:

• Access dedicated round-the-clock assistance.
• Customize daily budgets.
• Refine campaigns and bids for better results.
• Receive regular optimization tips.
• And more!

The Result (After 3 months)

After three months of working with the 7Search PPC Ad Manager, ANPP Healthcare saw a remarkable improvement in its ad performance. We know our strength lies in identifying problems, and we were fully confident that seeking help from the Ad Manager would enhance their ad campaign—and that’s exactly what happened.

• Website traffic increased by approximately 52%.
• Conversion rates improved by approximately 38%.
• Cost per acquisition (CPA) dropped significantly from $1.50 to $0.25.

With personalized support and strategic adjustments, ANPP Healthcare finally achieved the results they were looking for—more patient inquiries and better ROI on their ad spend.

Final Outcomes?

• The healthcare industry is growing fast, offering big earning potential for advertisers.
• Advertisers face challenges in promoting healthcare services because of strict regulations and intense competition.
• 7Search PPC helped bridge the gap between healthcare advertisers and their target audience.
• Many healthcare brands achieved greater visibility in a highly competitive market by creating and launching ad campaigns on the 7Search PPC ad network.
• Precise targeting on 7Search PPC allowed healthcare ads to reach the right audience.
• 7Search PPC proved to be a reliable ad network for healthcare advertisers.

Ending Note

The healthcare industry is huge and offers great opportunities for advertisers to reach their audience. This case study highlights the market size and the challenges advertisers face in this industry. The success of ANPP Healthcare (dummy name) proves what’s possible with the right advertising strategy and support.

They saw a rise in website traffic, better conversion rates, and a much lower CPA. If you want to achieve similar results in healthcare advertising, 7Search PPC can help. Your next success story could begin with a simple conversation.

Unlock Healthcare Marketing Success – Sign Up Now!

With the country opening up to regulated betting and a hyperactive player base, more brands are racing up to capture this market. Probably a sign for you to get started while the opportunity is still hot. But before you roll the dice on your very first gambling ad campaign, take a moment to formulate a game plan first.

From understanding the regulations to what a typical audience looks like and how you can create converting gambling ads- there’s a lot to do. This blog dives into everything you will need to launch your gambling ads in Brazil (without getting penalized). Let’s get the game going!

Run Gambling Ads in Brazil – Start Your Campaign Today!

Is Brazil Open to Gambling Ads?

That’s probably every advertiser’s first thought. Since most countries have placed heavy restrictions and bans on gambling ads, advertisers are always at risk of getting penalized. No point in launching a campaign for it to end up being restricted anyway. But with Brazil, you don’t have to worry. The following insights would be enough to back us up.

A brief history

Gambling has long enjoyed a special place in the hearts of Brazilians. Years until the early 1940s saw it as a popular activity until the President put a blanket ban on it. Poker was thankfully exempt after being considered a game of skill rather than chance- staying unregulated throughout. After staying in hot waters for a while, underground gambling soon became a thing.

Changing laws

Post-ban was not a fun time for many. Continuous pressure from the general public saw some of the restrictions being lifted in the coming years. For instance, non-commercial bingo Bingo was legalized in 1971, and horse races and betting were associated with it in 1984. A state-owned lottery system was also created in 1996.

Current scenario

In December 2023, a bill legalizing sports betting and online casino gaming in Brazil was finally passed, providing comprehensive regulations on bringing transparency to the online betting market.

On 1st January 2025, Brazil officially recognized the online betting and gaming environment, permitting businesses to offer their services to residents 18 and older!

So, we can successfully say that Brazil is pretty open to receiving gambling ads.

Best Ad Networks For Gambling Advertisements

Scope For Gambling Advertisers

Legalization alone is not enough for advertisers to venture into a new GEO. Plenty of factors come into play here. We have compiled some statistics and reasons that prove Brazil is a perfect fit for gambling businesses.

Exploding demand

According to reports by Statista, revenue in Brazil’s gambling market is expected to reach US $7.18 billion in 2025. This is further expected to show an annual growth rate (CAGR) of 6.05%, reaching a market volume of approximately US $9.08 by 2029.

Intense player engagement

Brazil has seen intense player engagement in recent years when it comes to gambling and will continue to do so. The same reports by Statista state that the number of users is expected to amount to 20.2 million by 2029. User penetration in the year 2025 will remain at 9.1%.

Present-day legalization

Good news for gambling advertisers is that online gambling has recently been legalized in Brazil, providing them with a stable and secure market. Advertisers can now launch legitimate gambling ads without facing severe consequences for it. Clear regulations further help in preventing illegal and unnecessary competition.

Demand for sports betting

Brazil has some of the most passionate football fans, making sports betting one of the fastest-growing sectors. International and domestic football leagues come with huge investments and advertising opportunities that advertisers can take advantage of.

Prerequisites for Your Gambling Ad Campaign

Before we jump into launching ad campaigns, there is some prerequisite material you need to gather and create.

What a typical Brazilian gambler looks like

A typical Brazilian gambler is first motivated by the potential for financial gain, followed by the thrill and excitement that comes with it. Their average age is 39, with the largest cohort being 24 to 40 years old. However, the new tech-savvy generation is slowly taking over.

The gender split is 51/49 in favor of the female population. Women are more engaged in non-sport real money games, while men lean towards sports betting. In terms of playing frequency, 61% of players gamble occasionally, while 22% are regular players.

(Source: ENV Media)

Design your ad creatives

Create your gambling ads based on your understanding of the target market and audience behavior. Make sure your ad copy is personalized for the audience, images depict slot machines and jackpots, and a CTA is highlighted to direct viewers to take action. It’s a tough game for gambling businesses out there. So, if you want to draw attention, fascinate your viewers with what you offer first.

Construct your destination page

The destination page of your gambling ads can either be your homepage, offer page, specific game page, loyalty program page, or even your app itself. Focus on its complete optimization to not miss out on any of the website traffic. Ensure that it is mobile-friendly, loads fast enough, and offers exactly what the ad promised.

Strategy to Launch Gambling Ads in Brazil

Finally, it’s time to develop your game plan. We’ll begin from scratch to ensure that nothing stays amiss. Stick with us to see how you can launch an amazing gambling ad campaign with our advertising network, 7Search PPC.

Set the Goal

Next is setting your campaign goal. Tailor your gambling ads to achieve a specific objective and give them direction for the best results.

We offer a wide range of goals depending on what you want to achieve through the campaign. You can choose to increase brand reach, attract website traffic, generate quality leads, drive more sales, or promote apps. Another option is to create a campaign without a goal. If you are undecided or want to test the waters, this can be a good option to get started.

Select Ad Type

Standing out with your ads is crucial in an industry as competitive as gambling. Ad formats determine how your ad is presented and perceived by the audience, further impacting engagement with it.

Most of our gambling advertisers find success with Banner ads, In-Page Push ads, and Popunder ads. Traffic from these sources includes high-quality traffic and leads most of the time.

• Banner ads: Our banner ads are designed to capture users’ attention with your graphics. These visual ads are perfect for brand awareness and reach campaigns. Start off with small banners and see how they fit the layout. You can later expand them in your future campaigns.
• In-page push ads: In-page push ads appear as small notifications within the website content, making them a good fit to attract engagement and clicks. They are extremely beginner-friendly and don’t require any such ad creative to get started.
• Popunder ads: Popunder ads appear behind your current browser window, again calling for direct engagement and website traffic. They often see high engagement rates without seeming too intrusive.

In addition, we offer two other ad formats, Native and Text ads, which you can use depending on the campaign situation.

Create Your Ad

Next step is to input all the components and creatives. Here’s what you need to focus on in this step:

• Bid selection: Select between the CPM (cost per mille) and CPC (cost per click) pricing models. The top and minimum bids will be displayed, based on which you can decide your bid price. Our current bids are extremely affordable, with the minimum click bids being $0.15 for banner ads, push ads, and popunder ads.
• Budget optimization: Optimize your budget to be either limited or unlimited. For limited budgets, our minimum daily limit is $15, which you are free to increase. In an unlimited budget, your campaign will run until the entire budget amount is exhausted.
• Targeting: With advanced targeting tools, you can set up campaigns based on device type, device OS, and country. Our anti-ad block feature ensures maximum exposure by bypassing ad blockers and effectively reaching your target audience.
• Uploading creatives: Lastly, add your graphics, text, and destination URL as per your campaign. You can change this later on in your campaign, so there is nothing to worry about.

Additional Tips

Now that you’re familiar with the nuances of creating and launching gambling ads in Brazil let’s polish them up a bit. Implement the following tips and hacks to make ads strike out.

1.  Localize your gambling ads for the Brazilian audience. Translate your ad copies into Brazilian Portuguese and adapt visuals to local cultural references.
2.  Add gamification elements like spin the wheels, leaderboards, and mystery boxes to gain engagement. Make it look as interesting as possible to lean into the hype.
3. Try to build trust. Online gambling ads are often seen as spam- nobody trusts them, everybody ignores them. Offer bonuses, promise timely payouts, and share stories of real winners to avoid that from happening,
4. Testing and testing. Likely, your very first ad campaign won’t be the ultimate winner. Keep learning about your audience through the statistics and test out different ad components (copy, visuals, targeting, bids, GEOs, etc.). Modify your campaign until you start seeing results that are better than your expectations.
5. Let the experts do it. Don’t fall for the age-old tactic of doing it all yourself. 7Search PPC’s ad managers are on standby to strategize, launch, and manage your ad campaigns.

Conclusion

And you have successfully created your gambling ad campaign! While gambling activities and games of chance have always been prevalent in Brazil, legalization of it was just an added benefit. Investments are pouring in, and gambling businesses are making big bucks. Everybody wants to make it big, and the right strategy is what they all need. Demand is increasing, and the future looks too promising. Now is the best time to get started!

Target Brazilian Players – Launch Your Ads with Confidence!

Frequently Asked Questions (FAQs)

Is online gambling legal in Brazil?

Ans. Yes, online gambling is legal (but regulated) in Brazil. It’s essential to comply with Brazil’s gambling laws and advertising regulations.

What types of gambling ads perform best in Brazil?

Ans. Banner, popunder, and in-page push ads tend to perform extremely well and attract the highest traffic in Brazil. Localize your creatives so they perform well.

How can I optimize gambling ad campaigns for Brazil?

Ans. To optimize ad campaigns for Brazil, start by understanding the Brazil gamblers and market. Select relevant ad types, develop your creatives, set your target audience, and launch. Keep on optimizing ads based on the statistics.

Are there any content restrictions for gambling ads in Brazil?

Ans. Yes, your gambling ads should not promote unrealistic winnings, promote excessive gambling, or target vulnerable and underaged groups.

Do I need a local presence to start gambling advertising in Brazil?

Ans. No, it’s not necessary to have a local presence. International gambling sites and platforms can easily serve gambling offers through our platform.