e-commerce ad networks – 7Search PPC https://www.7searchppc.com/blog No. 1 Advertising & Monetization Network Wed, 01 Jan 2025 09:14:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://www.7searchppc.com/blog/wp-content/uploads/2024/07/favicon.png e-commerce ad networks – 7Search PPC https://www.7searchppc.com/blog 32 32 Exciting E-Commerce Campaign Ideas to Drive Revenue Growth https://www.7searchppc.com/blog/e-commerce-campaign-ideas/ Mon, 04 Nov 2024 11:41:28 +0000 https://www.7searchppc.com/blog/?p=5261 The concept of e-commerce makes life easier for many people. Just pick up a device, open an e-commerce app, or visit a website—tada! Shopping happens. However, if you think like an e-commerce owner, you will find that driving the audience to your website or app through an e-commerce campaign is the most difficult task.

Here are some statistics (Source- RetailMeNot):

  • Two out of three customers make a purchase when they receive an online promo code (even if they didn’t plan).
  • Four out of five customers make their first purchase after getting an online promotion.
  • Around 93% of shoppers use a coupon or discount code at some point during the year.

Now, the twist is that there are approximately 30,722,000 e-commerce sites worldwide. All of them are putting their efforts into making their ad campaigns more unique and attractive. It’s not easy to stand out with your campaign when there is already a crowd in the industry.

The only thing that will make your voice louder is out-of-the-box thinking, as the audience tends to move toward where they find fresh ideas, relevant products, and cool vibes that truly connect with them.

In this blog, we will drop some killer e-commerce campaign ideas to help you attract the attention of your ideal audience to your online shop. We will also share some easy tips on how to set up and launch these campaigns with style.

So, if you are ready to take your e-commerce business to success, Keep reading!

What’s an E-Commerce Campaign? Let’s Break It Down!

As we all know, Halloween week is right around the corner, and online spaces will be filled with e-commerce ads as businesses look to capitalize on this week’s opportunity with their promotional campaigns. So, what does the term ‘Campaign’ mean? An e-commerce campaign is a planned marketing effort designed to promote online products or services.

Most of these campaigns can vary according to a particular business’s goals. Some want to increase paid traffic by promoting their offerings, while others want to increase brand awareness for their e-commerce brand. These campaigns are launched through various modes or mediums to reach the right audience.

PPC ad networks, Social Media Platforms, and Email are the top-most channels for getting people interested and making sales during this festive shopping season and other normal days.

Why Your Business Can’t Afford to Ignore E-Commerce Campaigns

The reason is simple: businesses want to sit in the minds of customers or never leave their seats if they have already been captured through e-commerce ad campaigns. Can’t grasp this point? Okay! Look at the given points below, and then you will understand why you can’t afford to ignore e-commerce campaigns:

E-Commerce Campaigns

Increases Brand Recognition

When customers think about buying something, the first thing they do is identify their needs and consider the brand at the purchasing stage. That’s why brand recognition is just as important as product quality.

E-commerce campaigns help introduce your brand to the audience on various online platforms. By regularly connecting with your audience through online ads, you strengthen your brand’s presence. The more people remember and trust your brand, the more likely they are to buy from you.

Effortless Global Reach

Every e-commerce business owner wants to expand their business and dreams of seeing their products in the hands of customers living in every corner of the world. An e-commerce campaign can turn this dream into reality.

These campaigns allow businesses to reach customers worldwide without geographical barriers. You can promote your products online by using the right targeting features available on the platform you are using for your ad campaign. The global reach provides access to new markets and numerous opportunities for growth and expansion.

Fresh Leads on Tap

New leads are like new blood cells; while our body naturally produces blood cells, new leads are generated through e-commerce campaigns. When you launch your ad campaigns through ad networks or any other medium, your campaign captures the attention of many eyes, including those of new audiences for your business.

This way, you can attract them to your e-commerce store and also hold the interest of existing customers through your ad campaign. With the help of an ad campaign, you can easily increase the number of your customers, and as the number increases, the chances of conversions also rise.

Eye-Catching Offers and Promotions

Who doesn’t love a good deal? E-commerce campaigns allow you to showcase irresistible offers that attract customers and keep them coming back for more. With the help of these campaigns, you can create eye-catching promotions that grab attention and are promoted effectively.

Whether it’s discounts, special deals, or limited-time deals, these campaigns entice customers to make a purchase. By showcasing attractive promotions, you create a sense of urgency and excitement, encouraging people to buy now instead of later. These strategic offers can increase your sales and differentiate your brand in a competitive market.

Sales That Keep Climbing

A key benefit of launching an e-commerce advertising campaign to showcase your products and promotions is that your sales never pause; the growth continues. However, the success of the e-commerce campaign depends on running it through an effective ad network and focusing on precise targeting.

When an ideal audience sees your ad at the right time, they are more likely to take action, resulting in increased sales—something every e-commerce business owner strives for.

E-Commerce Campaign Ideas That Could Make You a King

Here are some high-performing campaign ideas that could help you rule the e-commerce industry:

E-Commerce Campaign Ideas

PPC Campaign on a Regular Basis

PPC ad campaigns are one of the most trusted approaches that many businesses use, especially those linked with the e-commerce sector. The reason for their widespread utilization is that the cost advertisers pay is very low compared to other approaches. Another factor is the quick results this advertising model delivers in just the blink of an eye.

Many ad networks offer PPC advertising services where advertisers can easily manage their ad campaigns and target those audiences who are already looking for the product or reading relevant content. In short, the chances for conversions are high, and the ROI is good if you utilize PPC for your e-commerce ad campaigns.

If you want to start your e-commerce campaign, we are here for you. You can begin your ad campaign with 7Search PPC in just a few steps, and we will take care of the rest. We offer plenty of benefits to advertisers, such as an Ad Manager, A User-Friendly Interface, Real-Time Tracking and Monitoring, Over 239 GEOs, and many more.

Seasonal and Holiday Campaigns

E-commerce owners have the biggest opportunities to attract customers through online ad campaigns when people put work aside and plan to shop. Seasonal and holiday campaigns take advantage of special times of the year, like Christmas, Black Friday, or Summer Sales.

By creating promotions that fit on these occasions, you can attract more customers looking to shop for gifts or deals. To make your e-commerce ad campaigns effective, you can use festive themes and bright colors in your online ad and offer discounts or attractive offers that resonate with the season. This strategy can help increase your sales and engage customers during peak shopping times.

Flash Sales & Giveaways: Time’s Ticking Deals!

When things are not delivering the results you want, change your strategy but stay focused on your goal. As an e-commerce owner, your ultimate aim is to increase sales by attracting the right audience, and you can achieve this in different ways.

Create urgency and FOMO (Fear of Missing Out) through flash sales, as well as time-sensitive offers. This is a strategy that most marketers or advertisers use, and it consistently delivers desired results because it is effective and never goes out of style.

In your e-commerce campaign, present users with mouth-watering deals and encourage them to buy before time runs out, as these deals are only for a limited time. However, remember to create deals that generate profit rather than put you at a loss.

Emails That Feel Like Personal Texts

We don’t understand why people don’t use email for their campaigns. If you are also ignoring email, then you are making the biggest mistake. Including email in your campaign can give you the kind of results you are dreaming of. Yes, we are not joking; we are serious. Ask yourself: are you paying for results that an email can provide, often at little or no cost?

Sending personalized emails can make your customers feel appreciated. Instead of sending generic messages, use their names and customize the content and offers based on what they have bought before or what they like.

This way, the emails feel more like personal texts, which increases the chances that people will open and interact with them. You must include special offers and product suggestions to encourage sales and create a better connection with your audience.

Make Noise with Social Media Campaigns

Imagine displaying your offerings to 63.7% of the total global population. If you rely solely on a sales team for this task, it may take many years to achieve. However, with social media campaigns, you can easily target this audience. Here is the list of social media platforms and also their monthly active users (Source- Exploding Topics):

  • Facebook- 3.06 billion
  • YouTube- 2.70 billion
  • Whatsapp- 2.40 billion
  • Instagram- 2.35 billion
  • TikTok- 1.67 billion

Social media is a perfect way to connect with potential customers. Make interesting content, like videos or eye-catching pictures, that show off your products and offers. You must make good use of popular hashtags to get more visibility and encourage customers to share their shopping experiences.

Running contests or teaming up with influencers can also help you reach more people. The more active you are on social media, the more attention your brand will get, which can lead to more app or website traffic and sales.

Advertise Now

How To Successfully Set Up and Launch an E-Commerce Campaign: Sell, Sell, Sell!

Setting up and launching a successful e-commerce ad campaign requires three things: careful planning, execution, and continuous optimization. Here’s a step-by-step guide to help you get started:

Plan Your Roadmap

Before you start your e-commerce campaign, create a clear plan outlining your goals and strategies. In your plan, you need to figure out your target audience and understand their demands and needs, as well as why they will choose your products over your rivals.

Outline the steps you’ll take, from product selection to marketing strategies. This roadmap will guide you throughout the campaign, helping you stay focused and organized. It should also include timelines and milestones to track your progress.

A well-planned roadmap ensures you know what to do at each stage, making your campaign more efficient and effective.

Set Achievable Targets

Don’t go for a big one! This doesn’t mean that you should not aim for big goals. It only means setting real and achievable goals. First of all, check the market conditions and the economy of the country that you are targeting for your e-commerce business, then decide your goals for the short-term and long-term.

Setting realistic and achievable targets is very important for your e-commerce campaign to succeed. You should begin by deciding on specific goals, like increasing website traffic, boosting sales, or improving customer engagement. Make sure these targets are easy to measure and have a deadline so you can track your progress. For example, you might aim for a 20% increase in sales over the next three months.

Setting these short-term and long-term targets helps you to check the progress of your e-commerce campaign and make necessary adjustments along the way.

Optimize Your Offerings

Optimizing your offerings is important to attract and keep customers. You must make sure your products are high-quality, visually attractive, fairly priced, and meet customer needs. Do market research to find out what your audience wants and adjust your stock based on that.

Also, improve product descriptions, offers, and reviews to make them more appealing. When you offer value through well-optimized products, you increase the chances of getting more sales and repeat customers, which helps grow your business and keeps customers happy.

Choose an Advertising Platform for Your Campaign

Choosing the right advertising platform is important to reaching your target audience effectively. However, the most important thing is to avoid relying on a single ad network or platform because using different ad platforms helps you reach more people and reduces the risk of relying too much on one source. If one ad platform gives low results, then others can compensate by giving the desired outcomes.

Each advertising platform has different strengths and ways to target people, so pick one that matches your e-commerce campaign goals and budget. Also, consider what type of ads you want to run, like text ads, banner ads, native ads, etc.

A good platform choice will help your campaign get more visibility and engagement, bringing more traffic to your e-commerce site.

Split Your Budget Wisely

What is a budget? It’s the maximum amount you are willing to pay for your e-commerce campaign. But what if you have chosen more than one ad platform? Then, you need to split your budget wisely. Allocating your budget wisely is very important for making your ad campaign successful.

First, decide the maximum amount that you can spend, then split it among different platforms and strategies, like advertising, promotions, and content creation. For example, put more money into the channels that perform well and give you satisfactory results and put less money on channels that only give you average results.

A balanced budget helps you get the most from your investment and reach your campaign goals.

Monitor and Analyze Performance

Regularly checking and analyzing how your e-commerce campaign is performing is important for its success. If you are using an ad network or social media, then you will get an analytical dashboard to track key numbers like clicks, impressions, CTRs, conversion rates, etc. Monitoring at regular intervals will help you get an idea of how to optimize your e-commerce advertising campaign.

Conclusion

Launching a successful e-commerce campaign requires thoughtful planning, creativity, and consistent optimization. In a competitive industry with millions of online stores, it’s crucial to stand out by implementing fresh ideas and engaging promotions.

In this blog, we have discussed that using the right advertising platforms, setting realistic targets, and regularly monitoring campaign performance can make all the difference in achieving your business goals.

We have also examined ideas like PPC ad campaigns, email campaigns, social media campaigns, flash sales, and seasonal campaigns that can help advertisers drive website traffic and increase sales. Now, it’s time to utilize these cool ideas—plan your campaign, launch it with confidence, and watch your online business grow!

Frequently Asked Questions (FAQs)

What is an e-commerce campaign?

Ans. It is a planned marketing effort designed to promote online products or services. Advertisers or marketers create campaigns to increase brand awareness, generate traffic, and drive sales.

What are some popular e-commerce campaign ideas?

Ans. PPC campaigns, seasonal and holiday campaigns, flash sales and giveaways, email marketing, and social media campaigns are popular campaign ideas for e-commerce businesses.

How do I plan an effective e-commerce campaign?

Ans. Plan your roadmap, set achievable targets, optimize your offerings, choose an advertising platform, and split your budget wisely.

What should I consider when setting goals for my e-commerce campaign?

Ans. Consider factors like market conditions, target audience, and desired outcomes when setting goals for your e-commerce campaign.

What are some common challenges faced by e-commerce businesses when running campaigns?

Ans. Budget constraints, competition, and fluctuations in consumer behavior are some common challenges faced by e-commerce businesses when running campaigns.

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eCommerce Advertising: Top eCommerce Ads Strategies for 2024 https://www.7searchppc.com/blog/ecommerce-advertising/ Mon, 01 Apr 2024 12:38:36 +0000 https://www.7searchppc.com/blog/?p=2847 E-commerce companies like Amazon and Walmart have an international presence and operate in most countries. But the question is, how did these e-commerce giants gain so much popularity in a short period?

Our research found that these companies focused on three things: effective eCommerce advertising, a customer-centric approach, and innovative technologies. But these things are not enough to sustain their success. Here, the consumer role also matters the most because they changed their shopping habits and show trust in these eCommerce sites.

As more people around the world use the internet, the number of online shoppers keeps growing. By 2024, global e-commerce sales are predicted to surpass $6.3 trillion, and this number is set to continue rising (Statista). This prediction shows a green signal for those who want to enter this industry and those who are already doing their eCommerce business.

We are here to offer you some amazing eCommerce ad strategies that can help you maximize your online visibility and sales. Read this full blog to make yourself a master of eCommerce advertising.

eCommerce Advertising: An Effective Promotion Conveyor

Ecommerce advertising is an approach to promoting online goods and services such as apparel, smart watches, books, etc, through various ad methods. It is all about promoting stuff online to get people interested and drive them to e-commerce websites or apps.

In today’s time, consumers love to buy products and services online in their own comfort, so businesses reach them with their eCommerce ads and entice them to make purchases. That’s why we call eCommerce advertising an effective promotion conveyor. It includes the following online advertising tricks to attract consumers;

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • E-mail Ad Campaign
  • Influencer Partnerships
  • Content Marketing

Overall, the main aim is to get people to know about products, inspire them through various offers, and make online purchases.

How eCommerce Advertising Helps Your Business

eCommerce advertising is really important for online businesses because it helps them in a lot of ways. Here’s how;

Good Exposure

Advertising offers e-commerce stores good exposure that is essential for their growth. It increases the consumer base by consistently showing e-commerce ads to them. When consumers think about buying, they are more likely to consider products they have seen in online eCommerce advertisements.

Strategic Delivery

Amazon, eBay, and AliExpress are popular online stores. According to Forbes Advisor, they get a crazy amount of visits every year. Amazon receives more than 2.8 billion visits if you count all its websites in different countries (country-specific domains).

AliExpress is next with 952 million visits, and eBay comes third with 872 million visits. These numbers are amazing, and here, strategic delivery of eCommerce ads plays a game-changing role for them. eCommerce advertising allows businesses to target their ads based on;

  • Location
  • Age
  • Gender
  • Online Behaviors

It ensures that your eCommerce advertising efforts are focused on reaching potential audiences that are most likely to convert.

Improves Sales Performance

The main aim of e-commerce businesses is to sell more and make more profits; it can only be possible with effective eCommerce advertising. When you advertise your products smartly to the right audience, it convinces them to buy, which means more sales and more profit for your business.

Establishes Brand Identity

Every e-commerce business aims to establish a strong identity within the industry. A good brand identity helps them focus solely on providing excellent services rather than constantly introducing their company to people.

Regularly showing your ads helps more people know about your brand. Even if they don’t buy right away, they start recognizing your brand, which can lead to more sales later on and even recommendations to others.

Sustainable Advantage

Advertising can help you stand out from your rivals in the competitive industry. Using creative ads, targeting the right audience, and having catchy messages can make your e-commerce brand unique and draw customers away from other sellers.

Different Types Of eCommerce Ads

E-commerce ads come in various formats, each designed to catch the attention of potential customers and encourage them to make a purchase. We have researched some different types of eCommerce advertising commonly used by advertisers to attain their objectives.

Text Ads

When you enter a keyword in a search box of Google and enter, you might see advertisements at the top or bottom of search engine result pages in a text form; those ads are known as text ads.

These ads are concise advertisements found online. They often consist of a catchy headline, a brief description, and a link. You will find these ads on websites, search engines, and social media. They aim to grab the attention of your audience and encourage them to check out your online offerings on your e-commerce websites by tapping on a link.

Banner Ads

Banner ads are like rectangular images you might see on various websites. Clicking on these ads leads your audience to your product page or online store. They are essential for e-commerce businesses, serving as visual promotions to impress customers and boost sales by enticing them with compelling offers and product displays. These banners come in various sizes, such as;

  • Leaderboard (728×90)
  • Large Rectangle (336×280)
  • Medium Rectangle (300×250)
  • Mobile Banner (300×50)
  • Wide Skyscraper (160×600)

Native Ads

Many businesses want to display their e-commerce advertisements through an ad format that is less disruptive to the audience. Native ads offer the same to businesses while advertising their e-commerce products and services.

These ads blend seamlessly into the content of a website, appearing like regular posts or articles. They mimic the style and tone of the platform they’re on, making them less intrusive and more engaging for users. These ads aim to promote e-commerce products or services while providing value to the audience and enhancing the shopping experience.

In-page Push Ads

In-page push ads are like push notifications that appear on a website while you are browsing. They are like reminders or updates that pop up within the webpage, often promoting online products or services related to what you are offering. They are great for e-commerce because they provide a glimpse of deals or new items without interrupting the audience’s browsing experience.

Popunder Ads

We mostly encounter popunder ads while browsing; when we close our main window, we see an ad running behind it. These ads totally differ from pop-up ads. While pop-ups appear on top of the webpage, popunders stay hidden behind the main browser window until your audience closes or minimizes it. They are used to promote products/services and attract people to e-commerce sites.

Video Ads

Video ads are promotional messages displayed in video format, often used in e-commerce to showcase products or services. They play on platforms like social media or websites, capturing viewer’s eyes with engaging visuals and found. These ads aim to persuade viewers to purchase or engage with an e-commerce brand.

Leading eCommerce Advertising Tactics For 2024

The e-commerce landscape is always changing, and it is important to keep up with the latest eCommerce advertising strategies. Here are some of the leading tactics to consider in 2024;

PPC Advertising

In 2024, PPC advertising will remain the leading eCommerce tactic due to its precision in targeting, cost-effectiveness, and measurable ROI. With advanced AI algorithms and audience segmentation, PPC ensures ads reach the right customers at the right time. It also helps eCommerce businesses drive genuine traffic to their websites, which leads to high sales growth.

PPC Advertising

PPC’s advertising approach is great at keeping up with what customers want, making them a top pick for e-commerce advertisers. There are many eCommerce ad platforms available in the market, such as 7Search PPC, that can assist in the growth of your e-commerce business.

Personalized Advertising

Personalized advertising is the leading eCommerce tactic for 2024 because it can precisely target consumers based on their preferences, behaviors, and past interactions. This type of eCommerce advertising might be an excellent choice for e-commerce advertisers because it targets people based on what they like and how they act online.

Augmented Reality and Virtual Reality

AR and VR are becoming leading eCommerce advertising tactics due to the immersive experiences they offer. By allowing customers to try products virtually, AR and VR increase confidence in purchases and keep the audience engaged. This innovative technology not only makes shopping more fun but also boosts sales potential and maximizes the trust of e-commerce businesses.

Top E-Commerce Ad Networks

Choosing the top e-commerce ad networks depends on various factors. However, several popular ad networks consistently rank high for e-commerce businesses due to their expertise. Here are some of the e-commerce ad networks;

7Search PPC

7Search PPC stands out as the premier e-commerce ad network due to its targeted approach, robust analytics, and cost-effective advertising solutions. With precise audience segmentation, comprehensive tracking tools, and competitive pricing, it ensures maximum ROI for advertisers.

7Search PPC

It offers numerous ad formats, such as text ads, native ads, in-page push ads, and many more. It can also help you to show your e-commerce offerings to a worldwide audience by targeting particular GEOs.

Google Ads

Are you seeking an older and reliable ad network for your e-commerce business? Google Ads is there for you. It helps you find customers who are interested in what you offer by showing your products through eCommerce advertising.

It provides you with real-time data to see how your e-commerce ads are performing and lets you target your ads to your desired locations. This ad network helps you make the most of your money and attract more buyers, which is essential for e-commerce businesses.

Conclusion

The rise of e-commerce giants can be attributed to factors like effective eCommerce advertising, customer focus, and innovative technology. However, their success relies on consumers’ online shopping habits. E-commerce is growing really fast because companies are advertising well and adapting to what customers want.

In this blog, we have covered some cool strategies like Personalized experiences and new techs like AR and VR, along with a strategic advertising approach, PPC. You can utilize these tactics in your e-commerce marketing game and stay ahead of the competition while maximizing sales and customer satisfaction.

Frequently Asked Questions (FAQs)

What are the major developments and advancements expected in eCommerce advertising by the year 2024?

Ans. PPC advertising, content marketing, AI-driven targeting, Augmented Reality, and Virtual Reality are the major developments and advancements expected in eCommerce advertising by 2024.

What are the key metrics that should be tracked to measure the effectiveness of eCommerce advertisements?

Ans. Click-through Rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition are key metrics that help assess the effectiveness of e-commerce ads.

What are the benefits of promoting e-commerce business through digital advertising?

Ans. You can get various benefits from promoting e-commerce through digital advertising, which includes increased visibility, targeted reach, cost-effectiveness, measurable results, flexibility, and control over ad campaigns.

What are some common mistakes to avoid when promoting eCommerce websites through digital advertising?

Ans. Common mistakes to avoid when promoting eCommerce websites through digital advertising are forgetting to make them work well on mobiles, using irrelevant content in ads, aiming at the wrong people, and not paying attention to data insights.

What role does data analytics play in e-commerce ads?

Ans. Analyzing data is very important for online shopping ads. It helps businesses understand consumer behavior, how ads perform, and what’s popular in the market. By analyzing the data, companies can make wise ad decisions to get the most out of their company.

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